Companies have used brainstorming sessions as a tool to create “original” marketing ideas for decades. To be original, you must be first. Originality is the mark of an innovative company and is the wind in a successful marketing campaign. However, workplace habits and trends are eroding the benefits of true … read more
Posted with Permission – Article By: Chad White
RECENTLY AN EMAIL EXPERIENCE COUNCIL member asked me whether retailers should drive sales online or offline with their email marketing. The marketer wanted to drive more store traffic, but wasn’t sure about all the ways to go about doing that. The added concern … read more
I ran across a problem with the WordPress 2.5 plugin EventCalendar where the calendar worked fine, but when you click on a date in the calendar to view the Event post, it would return a Not Found error page. The fix for this is an unofficial patch. Basically two files … read more
The year was 1988. America was watching the Huxtables and listening to INXS, bracing themselves for what Guns n Roses would bring. Shoulder padded suits, acid washed jeans and Aqua Net rounded out the remainder of the day. The face of advertising stood in simple and archaic terms by today’s … read more
