Absolute Marketing Group recently graced the pages of the Forum of Fargo-Moorhead in a feature business article. The story covers our purpose, infancy and rise in success. Read the entire article here.

UPDATE: In case you don’t have a Forum subscription, you can read the article below.

Agency offers full-service marketing

Absolute puts focus on smaller businesses

By Craig McEwen

From its techie perch overlooking Highway 75 in south Moorhead, Absolute Marketing Group bills itself as the only full-service marketing firm in that city.

Launched by four partners in April 2006, Absolute Marketing recently moved from a 600-square-foot office space to a 1,600-square-foot layout at 819 30th Ave. S., Moorhead.

“We had analyzed the market and saw there was an opening for a firm to serve businesses with 12 employees or less,” said MacDalton Berns, marketing adviser.

All had a passion to own their own agency, said Brian Meckler, also a marketing adviser. The company’s two other partners are Luke Petterson, interactive director, and Mark Huesman, creative director.

Their previous experience in newspaper advertising, commercial printing and Web development provided the contacts and reputation needed to start the new business, Berns said. Absolute Marketing decided to focus on smaller businesses that didn’t have their own graphic designers, development directors and Web designers, and needed their services, said Meckler.

The company provides graphic design, Web site development, media strategy and buying, commercial printing, marketing plan development, advertising copywriting and production, and e-mail and text marketing.

Absolute Marketing now serves almost 300 clients, employs eight people and anticipates sales over the next year of $1.2 million, Berns said.

Its graphics staff designed the company’s new digs containing 17 work stations and a conference room, Berns said.

“We go where we’re needed,” he said, noting that 95 percent of the firm’s customers are located in Fargo-Moorhead. The company also has clients in Wisconsin, Alaska, Michigan, Colorado and South Dakota. Clients range from restaurants, hotels and banks, to nonprofits, colleges, inventors and local businesses.

“I use them exclusively for all my local marketing,” said Scott Majkrzak, co-owner of Planet Fitness in Fargo. Absolute Marketing has created radio, television, billboard and online advertising for Planet Fitness, he said.

“They’ve proved to be a very good company,” said Majkrzak.

MacDalton Berns is a marketing advisor at Absolute Marketing Group. He is a country music fan and teaches Advertising at Concordia College.
 Feel free to contact Mac at 218-284-1111 or mac@absolutemg.com with any questions or comments.