Absolute Truth: Special Holiday Edition

Whew, what a year! Those seasons really sneak up on you. It’s hard to encapsulate 2010 into a single story or message. Instead, we’ll sum up the year the only way we know how – with holiday pun headlines! O Holy, Crap!  (Why Thank You!) Absolute Marketing Group was...

Absolute Counters Candy Company

So here’s the deal. By now many are aware of a story that happened in Fargo, ND this week.  The Just Born candy company, the one that makes Mike and Ike and Hot Tamales, said if the company met its sales goals in 2010 it would have its annual convention in...

Media Buyers Should Be Watchdogs Too

Media buying works in three phases: the plan, the placement and the reconciliation. A lot of time and energy are spent discussing the importance of finding the right media, reaching the right target audience and repeating the ad frequently enough to make an impact....

5ives: Media Metrics to Know

Fundamentals Before we dive too far into this article, I want to toss out a quick crash course in media buying. Since most people are familiar with terms like demographics and ratings, I’ll use broadcast media (TV and radio) for the bulk of the examples....