I’m not an economic expert, so I won’t attempt to speculate on how long the economy will be in a downturn. However, I can say that we can survive the storm by focusing on the customer.
Whether the economy is up or down, you should set budgets with your business goals … read more
Need a low-cost Web presence? You might want to consider a blog.
Blog. It’s an Internet buzzword/phenomenon. Google the word “blog” and you’ll get over two billion results returned. Everyone’s talking about them, and it seems everyone’s got one. But what good are they to your small business or organization? You … read more
Absolute Marketing Group is proud to announce the launching of www.factorydirectplaygrounds.com, the new website of School Daz, Inc.
School Daz, Inc. designs and installs playgrounds for elementary schools across the United States. Two things set School Daz, Inc. apart from competitors in the playground industry. First, School Daz, Inc. designs or … read more
Trade shows are tremendous opportunities to attract new prospects for the organizations that choose to make their booth space magnetic. A magnetic space should attract customers, not repel them. Here are a few positive charge areas to explore to make the most of your booth space investment and networking time … read more
Your brand’s value is directly related to your balance sheet that’s why customer relationships are such a valuable asset. How a customer feels about your products, people and company makes up your brand image.
Why is a Strong Brand Valuable?
Getting noticed is getting harder. Companies with strong brands get … read more
Absolute Marketing Group won 19 total awards at the 2009 ADDY awards Friday, February 26th. The four-year-old firm walked away with 7 gold awards, 11 silver awards and a Judge’s Choice Award. The number of gold awards and total awards was the second most awarded to a company in the … read more
At a recent presentation on the importance of social media, members of the audience asked some valuable questions regarding the balance between social media, like Facebook and Twitter, and traditional media, like television and print.
I think it would be beneficial to continue the discussion here. After reading this article, feel … read more
Brian’s blog comparing Traditional Media and Social Media got me thinking about how social media is shaping not only marketing, but our culture as a whole. Here are five words that social media is removing from the marketing vernacular.
1. Audience
Social media creates the opportunity for two-way communication between the brand … read more
Here’s the scenario: you’ve just launched a new web site, now you need to get some visitors.
There are many ways to drive traffic to your site, including but not limited to:
Tell people you know to go there
Put your web site address on all your marketing materials
Work on getting your site … read more
In the design world, either print or Web, one of the main mistakes made by designers is the incorrect usage of colors. Bad color schemes can make your marketing materials and Web site look unfriendly and amateurish.
This article will identify common mistakes with selecting colors, good color scheme creation and … read more
Have you noticed an increasing number of companies tagging their email message signatures with 150-word confidentiality disclaimers? While message recipients may see this act as annoying and unneeded, I think it is a good marketing tactic because confidentiality of company information is essential for marketing success.
WHAT IS CONFIDENTIAL?
Confidential company information … read more
Many businesses do not put enough resources into creating, maintaining and improving a healthy corporate identity. Some businesses view their corporate identity as just what customers think about their sales team and people answering telephone calls. This narrow-minded thinking may be cause for loss of sales.
Corporate identity is the “persona” … read more
I am burnt out on articles about brand management, brand evolution, brand identity, brand strategy, brand hijacking, brand positioning and other terms that sound trendy next to the word brand. What’s next brand muffin? When I think about the brand concept, I choose to go old school.
My great-grandfather Dalton … read more
Businesses and organizations face many tough decisions on a daily basis. One of the most important decisions is choosing who will design and develop your website. Common web design/developer choices include:
A person within the company who dabbles in web design and believes they can build the web site.
A … read more
