There is a shift from mass advertising strategies to finely targeted and interactive strategies, according to one of Wall Street’s most influential trackers of the media industry, Lauren Rich Fine, analyst for Merrill Lynch. Fine describes the current state of media planning as a “polarization between targeting and mass reach,” … read more
Everyone talks about return on investment (ROI) and making marketing investments more accountable. A media planner can help you by providing operational efficiencies and allowing you to do more with less human resources. A good media planner will launch your advertising campaign from inception to execution. The process involves: planning, … read more
As many people have unfortunately found out, there’s a wrong way to setup a Facebook Fan Page for your business.
Case in point:
Your business partner uses their personal Facebook Profile to setup a Fan Page for your business. They’re the Creator of that Fan Page, and can grant your Facebook Profile … read more
Minneapolis, MN – After winning 19 awards at the American Advertising Federation of North Dakota ADDY competition, one entry from Absolute Marketing Group won a silver ADDY award in the District 8 competition in Minneapolis. District 8 is comprised of clubs from North Dakota, South Dakota, Minnesota and Wisconsin. Absolute … read more
The year was 1988. America was watching the Huxtables and listening to INXS, bracing themselves for what Guns N’ Roses would bring. Shoulder padded suits, acid washed jeans and Aqua Net rounded out the remainder of the day. The face of advertising stood in simple and archaic terms by today’s … read more
Surveys show that a growing amount of Americans regard advertising as an annoyance at best. Consumers may have forgotten that it’s advertising that has subsidized news and entertainment for decades providing radio and television content for free. Newspapers and magazines charge for content but the circulation income doesn’t come close … read more
Absolute Marketing Group is a finalist for the 2009 Small Business of the Year Award given by the Fargo Moorhead Chamber of Commerce.
The award is given to businesses with under 30 employees that show growth, invest in the community and offer a rewarding experience to employees.
The winner will be announced … read more
Since Al Gore first invented the Internet, um, since the Internet’s infancy, the domain name extension .com has been the standard for nearly all websites. Because so many .com domain names have been purchased over the decade, many companies are switching to a different domain name extension rather than jumbling … read more
Companies have used brainstorming sessions as a tool to create “original” marketing ideas for decades. To be original, you must be first. Originality is the mark of an innovative company and is the wind in a successful marketing campaign. However, workplace habits and trends are eroding the benefits of true … read more
At the end of the day, what matters in the advertising agency isn’t glamour versus grindstone; it’s the output–the ability to further the clients we serve. Large agencies have the flash; small agencies have the focus. Here are some quick insights to how agencies justify and develop cost.
Not all of … read more
Do you need to use a .MOBI domain name to get the most out of your mobile web site? The answer isn’t crystal clear.
First of all, if you simply want to protect your brand across many different versions of Top Level Domains (TLD’s) then you should consider registering the .mobi … read more
As an entrepreneur, you always had your dream business in mind. Regardless of the industry or niche, something possessed you to branch out and start on your own. As your dream came to fruition, this newborn business needed a name, and so began one of the most exciting journeys for … read more
You’ve spent good money to draw consumers into your business. The designers and marketing professionals you may have worked with talked at length about branding, building and maintaining your company image. At last, droves of customers pile into your business. Now what? To not appear false, your business needs to … read more
Insiders within Microsoft reveal Internet Explorer 9 for Mac
The announcement of Internet Explorer 9 by Microsoft has many users excited about the newest IE experience, but since Microsoft discontinued support for Macintosh computers with version 5.5, Mac users have been left out in the cold. Until now.
An inside source at … read more
