Design for Success

Working with a designer isn’t as hard as you might think. Really. I’ve been in the design game for a while now and have learned a few things about what makes a successful project. To me, the best way to make the process painless is through collaboration...

Quantum Leap: Business to Business Copywriting

Writing copy for business-to-business communications is like living an episode of Quantum Leap. You wake up in the body of a salesman working in an industry you don’t really know and have to complete certain objectives before you get to go home. It’s...