Monthly Archives: November 2011

Absolute Gets Festive for Fraser

It’s the time of year for good cheer and great causes. On November 9, Absolute spruced up a Christmas tree in celebration of Fraser, Ltd.’s  Festival of Trees event.  This event invites area businesses to decorate artificial trees, which will be delivered to families who otherwise would not have a… Read More »

Copywriting and Reading Levels

I love language. Anyone who’s read my monthly article probably knows this. You also might know that I loathe clichés and empty words as much as I love puns. Recently, I began experimenting with wordplay of a different kind – using the reading level tool in Microsoft Word. The purpose of the tool… Read More »

5ives: QR Code Woes and 5 Easy Fixes

Watch a Chimpanzee Riding on a Segway QR Codes are everywhere. As the hottest trend in marketing since social media, a lot of people are experimenting with this new technology. Like any experiment, some results work and some blow up in your face. This explosion of QR Codes in Fargo-Moorhead… Read More »