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Monthly Archives: February 2012

28
Feb
12

Structure of a WordPress MU Network

I recently created this visual chart to explain (generally) how a WordPress MU Network is structured, and what each of the components within it do and what they are related to. Enjoy.

General WordPress MU Network Map



21
Feb
12

The Essence Behind Radio Advertising

Welcome to the Basics

Radio advertising is based on the idea of creating an audio-only environment and placing the listener inside of it. A typical radio spot features a professional voice-over artist reading descriptive copy over an appropriate bed of background music. Important information may be repeated several times over the … read more



21
Feb
12

A Writer will Sell Your Strengths, but Must Know Your Weaknesses

A writer is a lot like a lawyer.

Anyone can write, just like anyone has the right to defend themselves in court.

By choosing a lawyer or writer, you know the outcome is going to be better than going it on your own.

We both make beautiful arguments on your behalf. We defuse … read more



21
Feb
12

Concordia College Seeks to Improve Small Business Pages on Facebook

Concordia College in Moorhead, MN is interested in helping businesses better use their Facebook pages. This survey asks participants how they feel about the Facebook page for retail giant Target. It is the second of two surveys currently in circulation. Through consumer feedback, the researchers hope to assemble best practices … read more



20
Feb
12

5ives: No-No’s When Writing Radio

Radio is one of my top-three favorite media. (The others are billboards and guerrilla if you wanted to know.)

Radio is the most rich and freeing media in the entire advertising landscape.

It’s also the most abused.

In this month’s installment of the 5ives, I’ll address five attributes that make this a killer … read more



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