Pancheros Mexican Grill is a fast casual Tex Mex restaurant chain founded in 1992. With more than 65 locations nationwide, Pancheros has become a popular staple in many communities.
Steve Majkrzak is the Owner and Director of Operations for Pancheros in Fargo, Moorhead and Bismarck. He calls Pancheros stellar reputation in the communities he serves his biggest accomplishment to date.
“Pancheros has had several accomplishments from both a corporate level and from a local ownership level throughout the last several years, but the accomplishment that I take the greatest amount of pride in, is our reputation within our communities (Fargo, Bismarck, Moorhead). Each of these markets has a dedicated yet unique clientele, and hearing the positive customer experiences makes my job incredibly gratifying and rewarding.”
Majkrzak also said Pancheros preparation process sets it apart from the competition.
“Pancheros has some really unique food preparation aspects that our area should know. Our tortillas our made fresh to order, they are not tortillas from a plastic bag placed in a steamer. Every order starts with a Pancheros employee grabbing a ball of dough and fresh pressing a tortilla. We carry fresh, never frozen products. We hand make all of our salsas and guacamole. The single most unique benefit of our food is that we mix the ingredients of the burrito before it is rolled to ensure every ingredient is in every bit. We call this bobbing the burrito, and it plays right into our company slogan of ‘Burrito’s Better Built’”.
Absolute has been working with Pancheros since 2007. Those eight years have been spent mostly placing existing media for Pancheros, as well as coming up with various new campaigns. One of the most successful campaigns was a text promotion that offered students who texted and opted in to join the text message club, a free burrito on a given day. Majkrzak wanted to see an increase in foot traffic in his Moorhead location from the two large Moorhead colleges, and this promotion delivered. It led to a 100 percent redemption from 600 students at one school, and a 70 percent redemption from 200 students at the other. Absolute then constructed a micro-marketing campaign to hit small groups of people with invitations to come back.
“Absolute Marketing Group has represented us in a way that no other advertising company could,” Majkrzak said. “They have proven to us time and time again that they have the ability and tools necessary to deliver the message we are attempting to send as a business. They clearly have maintained positive relationships across our markets, which have allowed us to make the correct advertisement and marketing purchases for each market. They are educated and definitive on the challenges of each market and have consistently given us the tools to succeed in sustaining and growing as a business. We are 100 percent satisfied with Absolute’s services. We have had the luxury of working with great people like MacDalton and Grant, who make the experience enjoyable and educational. We look forward to many years of Absolute’s services.”
Need help with your business’s marketing services? Please contact us at absolutemg.com/contact or call (701) 478-1111 for more information. We would be happy to help out.