In the main article for this month, Christian talks about the success and power of videos in the marketing industry. More specifically, he talks about some technical details and tricks that professional videographers use to shape the tone and message of videos. Professional videos have a unique ability to connect with viewers on an emotional level much deeper than other marketing efforts. The little things he mentions probably seem insignificant to those that are untrained, but in actuality, they are what determines the level of connection a video has with its audience. Here are five things to keep in mind when deciding if video is an effective marketing tool for your business:

  1. All In or Not At All – Quality video production is expensive. Sure you can grab a camera and shoot yourself if you’re on a strict budget, but unless you are educated in the technical aspects of video production that Christian mentioned in his article such as framing, elevation, positioning and motion, the final product is going to look amateurish and won’t be effective. All of these things have a huge effect on the impact that a video has on its audience. If you’re planning on using video, it is well worth it to go all in and put the money down to get a quality product. If you don’t have the budget, you are better off not doing it at all.
  1. Eye for Detail – Acute attention to detail is absolutely imperative for videos. Little things like lighting and your subjects’ positioning can completely change the feel of a video. Viewers aren’t going to watch it and consciously think “wow the lighting was bad” or “the camera angle seemed too low”, but something will feel off to them, and it won’t capture their attention like a properly shot video.
  1. Audience Interaction – As I mentioned before, the effectiveness of a video is all about how it makes the viewer feel. A top-quality video will make the viewer feel as if they are immersed in the video and not just watching it. This is done using motion. Simply moving the camera a certain way as the video is shot creates an interactive illusion that allows viewers to experience a video instead of simply watching it. This is another reason why video production is best left to the pros that know which camera movements and techniques to use to create the feeling you are going for.
  1. Less is More – You don’t want to have too much going on all at once in your videos. Overcrowding the scene will distract the viewer. Using the right amount of “dead space” in a video has a big impact on its emphasis and what the viewers’ attention will be drawn to. Professional videographers understand dead space and have rules of thumb pertaining to ratio that they use to emphasize certain aspects of the video.
  1. Tying it All Together – As we’ve mentioned in past articles, the current trend in marketing is that developing quality content should come before all else. Video is no exception to this. The technical aspects of videography that have been discussed in this month’s articles will not make a video effective if the content and messaging are not on point. However, if the content is up to par, these tricks will greatly enhance the message and tie everything together, leading to a greater impact on your viewers. A powerful message working in conjunction with high-end videography techniques will bring your video to a professional level.

If you would like to see how using the power of video can help your business, give us a call at 701-478-1111 or visit absolutemg/contact. We would love to use our expertise to help you succeed.