Absolute Marketing Group» Brian Meckler, Marketing Advisor

What is a QR Code and Why Do You Need One?

Brian Meckler, Marketing Advisor — Mon, 07 Nov 2011 14:46:57 +0000

In the past several months it seems to be that more and more customers are asking about QR codes or are interested in implementing them into their marketing. I thought it might be a good idea to cover the background of QR codes, some common applications and a few best ... read more

TV’s Evolution is No Cause for Concern

Brian Meckler, Marketing Advisor — Thu, 12 May 2011 13:22:50 +0000

Nowadays, the question isn’t so much, “what’s on TV?” rather, the question is “what type of TV are you watching?” In the last 50 years, television has gone from a three-station, living room campfire to a portable, consumer-driven entertainment medium. Much like the portable radio and cassette player transformed audio consumption in ... read more

Media Buyers Should Be Watchdogs Too

Brian Meckler, Marketing Advisor — Tue, 07 Dec 2010 22:45:13 +0000

Media buying works in three phases: the plan, the placement and the reconciliation. A lot of time and energy are spent discussing the importance of finding the right media, reaching the right target audience and repeating the ad frequently enough to make an impact. These aspects of media buying is ... read more

Marketing Plans Provide Poise and Prevent Panic

Brian Meckler, Marketing Advisor — Thu, 15 Jul 2010 16:28:40 +0000

You’ve set your business to open in 90 days. Your building looks great. Your employees are eager. Your product is solid. You know the niche is there. You are poised to pounce.

It’s time to spend that grand opening budget you set aside. You call your local ad agency to hammer ... read more

Your Time is Money?

Brian Meckler, Marketing Advisor — Tue, 27 Apr 2010 16:42:31 +0000

There is a shift from mass advertising strategies to finely targeted and interactive strategies, according to one of Wall Street’s most influential trackers of the media industry, Lauren Rich Fine, analyst for Merrill Lynch. Fine describes the current state of media planning as a “polarization between targeting and mass reach,” ... read more

Why hire a media planner to plan your advertising budget?

Brian Meckler, Marketing Advisor — Tue, 27 Apr 2010 16:32:28 +0000

Everyone talks about return on investment (ROI) and making marketing investments more accountable. A media planner can help you by providing operational efficiencies and allowing you to do more with less human resources. A good media planner will launch your advertising campaign from inception to execution. The process involves: planning, ... read more

Tonight’s News Brought to You by:

Brian Meckler, Marketing Advisor — Tue, 20 Apr 2010 16:18:27 +0000

Surveys show that a growing amount of Americans regard advertising as an annoyance at best. Consumers may have forgotten that it’s advertising that has subsidized news and entertainment for decades providing radio and television content for free. Newspapers and magazines charge for content but the circulation income doesn’t come close ... read more

Marketing to your Existing Customers

Brian Meckler, Marketing Advisor — Tue, 06 Apr 2010 15:44:38 +0000

You’ve spent good money to draw consumers into your business. The designers and marketing professionals you may have worked with talked at length about branding, building and maintaining your company image. At last, droves of customers pile into your business. Now what? To not appear false, your business needs to ... read more

Marketing in a Down Economy

Brian Meckler, Marketing Advisor — Tue, 30 Mar 2010 15:36:35 +0000

I’m not an economic expert, so I won’t attempt to speculate on how long the economy will be in a downturn. However, I can say that we can survive the storm by focusing on the customer.

Whether the economy is up or down, you should set budgets with your business goals ... read more

How to Build a Successful Brand

Brian Meckler, Marketing Advisor — Tue, 23 Mar 2010 15:10:39 +0000

Your brand’s value is directly related to your balance sheet that’s why customer relationships are such a valuable asset. How a customer feels about your products, people and company makes up your brand image.

Why is a Strong Brand Valuable?

Getting noticed is getting harder. Companies with strong brands get ... read more