Your brand’s value is directly related to your balance sheet – that’s why customer relationships are such a valuable asset. How a customer feels about your products, people and company makes up your brand image.
Why is a Strong Brand Valuable?
Getting noticed is getting harder. Companies with strong brands get noticed … read more
By now, most people are aware of social media. While many still struggle to understand the full scope of this rapidly evolving medium, it’s clear social media is not a fad. With tens of millions logging in nationwide, Facebook is the undeniable kingpin of social media. Having a mass following … read more
Until a few months ago, Twitter didn’t mean much to the Fargo-Moorhead community. And to many in North Dakota and Western Minnesota, it still doesn’t mean much. The purpose of this article is to not only provide an introduction to Twitter, but to demonstrate how this social medium greatly enhances … read more
A good slogan says a little about your company or entices people to come by your store. A great slogan positions your business and motivates customers.
Slogans are the glue that bonds your marketing campaign together. I have identified the main categories of slogans.
Unique – Every slogan should be unique, and … read more
You’ve spent good money to draw consumers into your business. The designers and marketing professionals you may have worked with talked at length about branding, building and maintaining your company image. At last, droves of customers pile into your business. Now what? To not appear false, your business needs … read more
