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Author Archives: Cas Johnson, Web Development Specialist

Cas Johnson is a Web Development Specialist at Absolute Marketing Group in Moorhead, Minnesota. She volunteers on the board of the FMVA, enjoys being a wife and mom, and attempts to keep edible plants alive through the summer.

Three Common Web Site Text Mistakes

When your average Joe visits your store or your organization, you want their experience to be positively fabulous. If they come looking for the solution to a problem, you want to deliver with speed and efficiency so that they’ll have a good perception of you and your brand and will … read more

51 Essential Wordpress Plugins (and bonus functions!)

After working with Wordpress for several years and combing through countless “top 10″ Wordpress plugin blog posts for plugins that A. Work well and B. Are updated regularly and don’t break with core upgrades (often), I’ve come up with my own cache of Wordpress plugins I go back to on … read more

Blame it on the Egg Nog

Happy Holidays from Absolute Marketing Group.

http://www.absolutemg.com/eggnog

10 Ways to Ensure your Online Security this Holiday Shopping Season + Bonus Tips!

There are less than 30 days left in the Holiday Shopping season before Christmas – Are you ready? Or are you joining the millions of people staying in this weekend for the busiest online shopping days of the year?

Whether you’re staying at home to shop from the convenience of your … read more

Should we do this? Part 3

In Parts one and two of this series, I addressed some important questions about creating or updating your online marketing efforts. The last question you should ask yourself before implementing a new or improved feature of your online marketing or website strategy is “Is this feature or anything associated with … read more

Should we do this? Part 2

In the first part of this series, I talked in depth about usability and putting your customers first when thinking about your online marketing efforts. In Part 2, I’ll explain the second question you should ask yourself – “Is the time needed to develop, implement and maintain the feature justifiable?”

There … read more

Should we do this?

Several months ago, Luke posted an article titled, “Is This Possible?” talking about the limitless capabilities of the Internet. I’d like to take this idea one step further. The real question isn’t “Can we do this?” but “Should we do this?

When it comes to website design and function, there are … read more

Five sure-fire ways to annoy site visitors

Here are five things you ‘could’ do on your site, but they are five things you shouldn’t.

Put music on your site that plays automatically – Have you even been at a department store and picked up an item that started playing music? People turn and stare and no … read more

Who’s Talking About Me? Tools to Monitor Your Brand and Reputation Online

So you’ve jumped into Social Media and are Tweeting, Following and Friending like a Pro. Great. You’re also commenting intelligently on blogs and sending out RT Luv on a regular basis. Fabulous. So – who’s talking about YOU, and what are they saying?

If you’re logging directly into Facebook and Twitter, … read more

Paging and Custom WordPress Loops

The broken pagination at the bottom of the blog pages has been resolved – we are using a custom loop to display posts, and this breaks the Wordpress default pagination, therefore one must use a workaround to make it work again.

I also installed a plugin called WP-PageNavi which does a … read more

Boycott Microsoft Outlook

Or, if you’re tied to it – maybe you can just help Microsoft fix it -

http://fixoutlook.org/
Why is this important?

Microsoft is holding back the creativity of the web by forcing web designers to use old, broken, and outdated methods to display and layout their work on the web and in email. … read more

Wordpress MU – Taming the Beast

I just finished up a project that involved an impromptu introduction to Wordpress MU – THE mother of all blog-related projects for Absolute (so far). In about one month, we set up 27 blog sites (one of which is a site to rule them all), developed 3 unique themes (with … read more

WP Greet Box – remind your visitors to subscribe to your RSS feed

Today I found a nifty Wordpress plugin that gently reminds new visitors to your blog to subscribe to your RSS feed. WP Greet Box shows up when visitors view a post, and even customizes the experience based on where the user arrived from (Google, Facebook, Twitter, etc.). You’ll probably notice … read more

Create an Explore block to display general info about your posts in Wordpress

So, how do you get your readers to explore the rest of your blog posts? Maybe you can offer them some more information about the post they’re on, as well as some convenient links to the post(s) immediately following or preceding the post they’re looking at. The magic code, which … read more

The New Absolute Website Design

Behold… a screenshot.

That’s our new site, live and ready for action. After expanding our business to the point where we needed a new office, we caught a bit of the renovation bug. The next thing you know, our office, promotional materials and even our website got a huge makeover. … read more