January 25, 2010 – 4:08 pm
Last week was ADDY week at Absolute, a time when we lay out all of our best creative work to submit into the local American Advertising Federation competition. After being elbows deep in print, broadcast and digital media, I had the opportunity to reflect on what I value in terms … read more
September 3, 2009 – 8:31 am
Frankly, I’m getting tired of everyone talking about the recession. Times are tough. Money is tight. Whining about the current situation won’t help your business. Take matters into your own hands and work to improve your business. The best way to generate sales is through marketing. The key to successful … read more
September 3, 2009 – 8:31 am
Sometimes the fault of marketing lands on the inventors. For proof, just look at the first installment of this three-part series. I’m still appalled that no one raised an eyebrow at that. The fact there hasn’t been a backlash in the black community is puzzling and a little disturbing. Where’s … read more
August 12, 2009 – 11:35 am
Absolute Marketing Group would like to thank everyone who attended our Client Night Out on August 3. It was good turn out and everyone seemed to have a great time. For those of you who were unable to attend, here is what you missed.
Gyros.”Beverages”. More gyros. Rain. Sun. … read more
August 3, 2009 – 11:57 am
Social media platforms like Facebook, Twitter and YouTube provide inexpensive resources for connecting with core members of your target market. While this technology and subsequent marketing strategies are fairly uncharted, it’s important to understand that social marketing has a unique value that is different than any other medium.
I graduated in … read more
August 3, 2009 – 11:57 am
At any job, there are good days and bad days. At Absolute Marketing Group, the vast majority of my days are awesome. I mean awesome as in I’m full of awe. I’m constantly blown away by the array of industries we serve, the media we deliver and the willingness of … read more
Marketing Advisor and Partner, Brian Meckler promotes the advantages of Chamber of Commerce membership in this ad done for the West Fargo Chamber of Commerce.
[Audio clip: view full post to listen]
Adam, the highway cleanup man
For some, adopting a highway is good, wholesome community service. To Absolute Marketing Group, cleaning ditches is panning for gold. And what goodies did we find between mile markers 3 and 5?
part of a car
a duck (alive and angry)
a beat-up traffic cone
an oar
three life jackets
siding, … read more
I really can’t get enough. Even as I sit here typing away on a blank white page, I can’t help but look over to the 4×8 panel of potential to my right. I encourage everyone that needs to convey a big idea to go out and purchase a whiteboard today. … read more
Spreadsheets are a great way to organize passwords. Empty boxes are a great way to archive. So how do you create an inspired environment without costly aroma therapy or ski ball? I love being cheap when it comes to office decorum, but that’s because I enjoy the finer things in … read more
Billy Mays represented everything I hate about advertising creative and everything I love about advertising principles. Save the occasional Little Giant DRTV program, I fear the pitchmen of the world are doomed.
From a creative standpoint, Direct Response TV (DRTV) isn’t meant to be flashy or compelling, but a big part … read more
Absolute Marketing Group announces the hiring of Josie Danz as a Media Buyer. Danz’s responsibilities include media placement across all advertising media including print, television, radio, online, mobile and social media.
Danz, 22, is a native of Fargo, ND. Before joining Absolute Marketing Group’s full-time staff, she served two semesters … read more
Dear Minnesota State University Moorhead Mass Communications Professors:
Please refrain from blacklisting me. You taught me admirably and prepared me for my quest into this treacherous industry. Though I proudly rave about your wisdom and methods, I must recant on an edict you so feverishly drove into me.
Print copy is dead. … read more
Posted in Uncategorized
|
Tagged Adverstising, Anita Morgan, Bill Hall, Book, copywriter, Copywriting, gradutating, Jody Mattern, Mark Strand, Mass Comm, MSUM, portfolio, Twitter, writer
|
As a marketing gimmick, “Going Green” must be destroyed. People throw around buzzwords like they’re a good thing. Living in Minnesota, where mosquitoes could be the state bird, the term buzz doesn’t conjure up images of trendy hype. To me, buzzwords evoke fury caused by the thought of my three … read more
Posted in The Absolute Truth
|
Tagged Absolute, buzzword, customers, environment, gimmick, going green, green, green marketing, hydroxl, innovation, Marketing, mother nature, organize, service, strategy, technology
|
5ives: How Fargo Got To Twitter
Having lived in Fargo for all but six months of my life, I can comfortably say I’ve been around the block once or twice. For those of you outside the area, I should make it known that “been around the block” is just a figure of speech. Fargo has more … read more