Absolute Marketing Group» Jason Jacobson, Writer

Bowling for Christmas

Jason Jacobson, Writer — Fri, 20 Jan 2012 21:10:20 +0000

Pins fell. Snow didn’t.

Absolute threw a wrench in the traditional office party, treating all the employees to an evening on the lanes. Sure, there were laughs during the ridiculous and random white elephant gift exchange. And yes, there were some adult beverages served. But the real magic of the evening ... read more

5ives: Ways to Think About Trade Show Banners

Jason Jacobson, Writer — Wed, 18 Jan 2012 14:34:01 +0000

Trade shows are beautiful madness. Amidst the chaos and struggle to stand out, you need signage. What should go on your signs? The flexibility offered by a trade show leaves the door wide open. To help, here are five ways to think about what a trade show banner or sign ... read more

For Easier Copywriting, Think Law and Order

Jason Jacobson, Writer — Wed, 14 Dec 2011 20:47:46 +0000

I’ve been spending my nights watching Law and Order from the beginning of the series (because I’m cool like that). Even with the antiquated wardrobes and technology, it’s easy to see why this show has lasted for so long. The writing is simply phenomenal. As a viewer, you take two journeys ... read more

5ives: Easy-to-Break Habits with Responsive Web Design

Jason Jacobson, Writer — Tue, 13 Dec 2011 20:38:51 +0000

The Web continues to evolve with design in mind. (Hooray.) As designers, or simply web aficionados, we ought to support the advances by changing our thinking when it comes to web design. The prevalence of smartphone browsers and mobile websites spurred the development of responsive web design. It’s up to ... read more

Absolute Gets Festive for Fraser

Jason Jacobson, Writer — Mon, 14 Nov 2011 16:38:42 +0000

It’s the time of year for good cheer and great causes. On November 9, Absolute spruced up a Christmas tree in celebration of Fraser, Ltd.’s Festival of Trees event. This event invites area businesses to decorate artificial trees, which will be delivered to families who otherwise would ... read more

Copywriting and Reading Levels

Jason Jacobson, Writer — Mon, 07 Nov 2011 15:06:47 +0000

I love language. Anyone who’s read my monthly article probably knows this. You also might know that I loathe clichés and empty words as much as I love puns. Recently, I began experimenting with wordplay of a different kind – using the reading level tool in Microsoft Word. The purpose of the tool ... read more

5ives: QR Code Woes and 5 Easy Fixes

Jason Jacobson, Writer — Mon, 07 Nov 2011 14:56:46 +0000

Watch a Chimpanzee Riding on a Segway

QR Codes are everywhere. As the hottest trend in marketing since social media, a lot of people are experimenting with this new technology. Like any experiment, some results work and some blow up in your face. This explosion of QR Codes in Fargo-Moorhead has ... read more

5ives: Observations on Your Brain and Branding

Jason Jacobson, Writer — Wed, 12 Oct 2011 19:22:47 +0000

In Mac’s article, “Selling with Story”, he points to scientific literature on why stories are an effective selling tool. Since we’re getting all academic up in here, I thought I’d take it a step further and see if I could drum up exactly how stories could be used in advertising.

I ... read more

Absolute Enlists Video Editor

Jason Jacobson, Writer — Wed, 12 Oct 2011 19:04:30 +0000

Moorhead, MN – Absolute Marketing Group announces the hiring of Scott Tostenrud as Video Editor. Tostenrud’s responsibilities include: video editing, audio production, video capture and animation. Tostenrud’s talents are the latest addition to Absolute Marketing Group’s award-winning video and audio production team.

Tostenrud hails from Redwood Falls, MN and possesses a robust ... read more

5ives: Truths About Absolute’s Creative Process

Jason Jacobson, Writer — Fri, 30 Sep 2011 18:01:19 +0000

Each creative person is different.

For instance, you might see a designer with a button-up shirt and khakis working away on a crisp, white Mac.

Or, you might see someone and go, “Is that a hobo? Nope. He’s wearing great shoes, must be an artist.”

Put different creative personalities into a professional setting ... read more