Absolute is excited about the launch of The State of Energy Summit 2011 website. Hosted by The Chamber, the summit attracts the best and brightest in the energy sector. Absolute Marketing Group worked closely with The Chamber this past month to pull the website and other elements … read more
I picked up an iPhone 4 a while back and boy oh boy is it neat. My introduction to the fourth screen has been incredible. I thought I was attached to my phone before, but now I carry this device like a Jedi packs his light-saber. Even though I’ve had … read more
I made a mistake last week. I erroneously eavesdropped on a teenage conversation. Not only did I suddenly feel far older than I actually am, but I felt inclined to lay the linguistic smack down on these pimple people.
Slang exists in every generation. Phrases such as “the bomb” and “bling” are … read more
We’re an advertising and marketing firm. Our core products are ideas. These ideas go by several names: marketing strategies, creative concepts, website architecture, positioning statements and a myriad of others. At the end of the day, they are all just intangible thoughts meant to sell your goods or services. Using … read more
Luke Petterson’s most recent article “Does Your Website Have Tentacles?” talks about how to make sure your website is capable of reaching out and bringing in visitors. For this installment of the 5ives, I’d like to keep with the aquatic theme to help give a new perspective on some of … read more
Here’s the scenario:
You developed a gutsy advertising campaign. The highly conceptual creative execution stemmed from a sound, reasonable strategy. Everything looks slick, sophisticated, cool and trendy. The ads runs. The phone calls pour in.
The campaign flops.
The phone rings again. Instead of a disgruntled member of the public, it’s oversight. They … read more
Fargo, ND – For the second year in a row, Absolute Marketing Group was named one of three finalists for The Chamber of Fargo Moorhead West Fargo Chamber Choice Small Business of the Year award. Nearly 100 businesses and non-profits were nominated for The Chamber’s most prestigious awards. While the … read more
Absolute Marketing Group Hires Two New Full-Time Team Members
Moorhead, MN – Â In May, Absolute Marketing Group welcomed Matt Anderson and Tim McMichael to its full-time roster. Anderson adds to Absolute’s award-winning Creative Department as a Graphic Designer while McMichael joins Absolute’s renowned Interactive Department as a Web Developer.
Anderson, a West … read more
Some writers dream of penning scripts for Super Bowl ads. Some writers still salivate for a hearty sales brochure. Not me. Give me a 48′ x 14′ vinyl canvas, an audience traveling at 70 mph and you’ll have yourself one giddy wordsmith.
No other advertising medium, to my knowledge, is as challenging for a copywriter as … read more
It’s no secret that the television media is changing. Sites like Hulu and the widespread use of DVR have made it more challenging for advertisers to penetrate the viewing audience. National advertisers have the resources to be a little more covert with product placement or other stealth tactics.
But in a small market … read more
Simply put, a one-off is an advertisement outside of your annual campaign. Most companies use one-off advertising for special promotions, events, product launches, etc.
For example, if I make pizzas and promote my pizzeria as a classic, Italian-style family restaurant, my branding would most likely target women with warm imagery and … read more
Absolute Only Firm from North Dakota Chapter Automatically Entered in National Competition
Absolute Marketing Group took home two district gold ADDY awards Friday, April 15 in Minneapolis, bringing its 2010 ADDY award total to 21. Each gold award is automatically entered into the national level of the three-tiered ADDY competition. The latest … read more
This month, we at Absolute Marketing Group celebrated our fifth year in business. It’s a major milestone for any small business because statistics show if a business can survive for five years, it is likely to survive another five. This installment of the 5ives reflects on five universal lessons we’ve … read more
Absolute Marketing Group proudly announces it has filled three positions: Writer, Media Buyer and Administrative Assistant. These positions represent an exciting time for Absolute as we continue to expand and explore new service offerings for our clients. Each of our new team members has previous experience with Absolute Marketing Group, … read more
Absolute Marketing Group took home the night’s most coveted award at the American Advertising Federation of North Dakota’s ADDY Awards in February. The annual ADDY awards is part of a three-tier competition aimed at awarding the very best in creative advertising. Absolute received this prestigious award at the local competition … read more
