I’ve spent the last three years supervising interns at our shop and regardless of what aspect of advertising they wish to participate in, the answer to “why are you taking this unpaid position?” is the same.
“I want experience.” they say aglow with a response the employer wants to hear.
In reality, … read more
The thought of an internship conjures up an unfortunate stereotype – long hours, little to no pay, menial work and a general disregard for the intern’s talents. Â But it’s important to note the image presented is, in fact, a stereotype. And like all stereotypes, this image is greatly exaggerated – … read more
When I was in college, we had a sales rep from a paper company visit our class to discuss printing. I don’t think dentists see that many shades of white. In other words, my first exposure to the behind-the-scenes world of print was an intimidating one.
But that was quite a … read more
From time to time, I run a trivia night at a local pub. It’s great because you have all these people with a wide range of careers, skills and education all vying to be the best at general, random knowledge.
Since then, I’ve had the chance to meet and mingle with a … read more
You’d be hard pressed to find someone who didn’t believe in the value of a website and the importance of having an online presence. However, many of those same individuals still believe that once a website is live, that site will promote itself. With increased competition online, it’s important that … read more
This blog is totally off the dome, and while I’m afraid to say it, may not be the most factual. That said, I’m still not going to research all the information.
“And why, Jason, won’t you research information for your blog?”
I’ll tell you why, rhetorical question, because I can’t handle searching Google … read more
Whew, what a year!
Those seasons really sneak up on you. It’s hard to encapsulate 2010 into a single story or message. Instead, we’ll sum up the year the only way we know how – with holiday pun headlines!
O Holy, Crap! Â (Why Thank You!)
Absolute Marketing Group was fortunate to receive several … read more
So here’s the deal.
By now many are aware of a story that happened in Fargo, ND this week. Â The Just Born candy company, the one that makes Mike and Ike and Hot Tamales, said if the company met its sales goals in 2010, it would have its annual convention in … read more
Fundamentals
Before we dive too far into this article, I want to toss out a quick crash course in media buying. Since most people are familiar with terms like demographics and ratings, I’ll use broadcast media (TV and radio) for the bulk of the examples. It’s important to note that every … read more
No advice this month folks, just thoughts and opinions.
I just looked back at a blog I wrote a few months ago. It was about the advertising industry and how we need to give ourselves a reality check laced with humility.
I never published it.
It wasn’t that the article was cruel or … read more
I’m not granola. I like vinyl and processed cheese.
But I do have a strong appreciation for some things natural – especially dialogue.
When it comes to testimonials or sound bites on the news, nothing speaks to me more as a consumer than naturally delivered statements. In this issue of the 5ives, … read more
Inbox bankruptcy refers to a recent phenomenon whereby people finally decide to purge all their unread email messages due to a feeling of being overwhelmed by how far behind they are in acting on these messages. This means eliminating any cause of clutter and stress. It strikes fear into the … read more
I recently attended a seminar held by Melvin D. Nelson, co-author of Business Model Innovation. In his speech, Mel (yeah, we’re on a first name basis now) talked about the importance of business models, making sure the idea of the business made sense and it generates wealth for the company … read more
We’ve already established that people are starting to hit the reset button on email. It’s probably for the best because I think we all receive notifications about companies we don’t care about or have lost their luster. Personally, email marketing is amazing – when it’s done right. It’s inexpensive, it … read more
Writing copy for business-to-business communications is like living an episode of Quantum Leap. You wake up in the body of a salesman working in an industry you don’t really know and have to complete certain objectives before you get to go home. It’s thrilling. It’s terrifying. It’s rewarding.
To organize this … read more
