I recently attended a seminar held by Melvin D. Nelson, co-author of Business Model Innovation. In his speech, Mel (yeah, we’re on a first name basis now) talked about the importance of business models, making sure the idea of the business made sense and it generates wealth for the company … read more
We’ve already established that people are starting to hit the reset button on email. It’s probably for the best because I think we all receive notifications about companies we don’t care about or have lost their luster. Personally, email marketing is amazing – when it’s done right. It’s inexpensive, it … read more
Writing copy for business-to-business communications is like living an episode of Quantum Leap. You wake up in the body of a salesman working in an industry you don’t really know and have to complete certain objectives before you get to go home. It’s thrilling. It’s terrifying. It’s rewarding.
To organize this … read more
Balancing creative impact with media exposure has been a battle in every shop since the dawn of modern advertising. In our industry, we’ve even picked teams – suits versus creatives. It’s no secret that high-end graphic design adds professionalism and polish to any marketing piece. Work of that caliber takes … read more
Enough y’all. I can no longer idly stand by while my fellow Millenials bastardize our language in social media and in text communications. I’m a writer, which means I probably love wordplay as much as anything else. But don’t let my yearning for the return of the pun or applause … read more
If you are reading this blog on our website, there’s a very good chance you entered our website from a channel other than typing in our homepage URL. We post our blogs on our social media, tag our posts for Search Engine Optimization and send blog articles out in our … read more
Moorhead, MN – Absolute Marketing Group announces the hiring of Tiffanie McLean as media buyer. McLean’s responsibilities include planning advertising campaigns, media strategies and purchasing ads for clients’ businesses.
McLean, 35, is a native of Fargo. Before joining Absolute Marketing she spent her past five years working as the production manager … read more
With the exception of these few weeks of sun, North Dakota weather sucks. The last thing anyone in Fargo-Moorhead wants to think about is winter and the ominous gray that looms over everything from October through April.
From a marketing standpoint, you absolutely must start thinking about all of your advertising … read more
Marketing plans work if and only if you stick to the plan. Weeks and months go into a plan to make sure the strategy makes sense, is financially feasible and can last for the entire year. Some items in your plan will work better than others, but everything in that … read more
Advertising pays for art. In return, art propels the industry. Often times these artists push not only the limits of artistic expression, but also the way advertisers should think about an audience.
Tangent: If you don’t believe there is a symbiotic relationship between art and advertising, explain why the term for … read more
Mark’s article, “Graphic Designer – Organized Chaos“, highlights the need for organization and structure from a design production standpoint. But what about the other end of the business?
As the Project Manager and Writer here at Absolute, I get the taste of the production world and sales world every day. Over … read more
The year was 1988. America was watching the Huxtables and listening to INXS, bracing themselves for what Guns N’ Roses would bring. Shoulder padded suits, acid washed jeans and Aqua Net rounded out the remainder of the day. The face of advertising stood in simple and archaic terms by today’s … read more
Absolute Marketing Group is a finalist for the 2009 Small Business of the Year Award given by the Fargo Moorhead Chamber of Commerce.
The award is given to businesses with under 30 employees that show growth, invest in the community and offer a rewarding experience to employees.
The winner will be announced … read more
Since Al Gore first invented the Internet, um, since the Internet’s infancy, the domain name extension .com has been the standard for nearly all websites. Because so many .com domain names have been purchased over the decade, many companies are switching to a different domain name extension rather than jumbling … read more
Absolute Marketing Group is proud to announce the launching of www.factorydirectplaygrounds.com, the new website of School Daz, Inc.
School Daz, Inc. designs and installs playgrounds for elementary schools across the United States. Two things set School Daz, Inc. apart from competitors in the playground industry. First, School Daz, Inc. designs or … read more
