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Author Archives: Luke Petterson, Interactive Director

Luke Petterson, Interactive Director

Luke Petterson is the Interactive Director at Absolute Marketing Group and does all kinds of web related stuff. He also sits indoors a lot and needs a tan.




Small Business Web Sites: The Goals & Basics

17
Feb
10

At Absolute Marketing Group we design, develop and maintain lots of different types of web sites. Most of the sites that we are involved with are small & medium business web sites.

There are many different things to take into consideration when building a web site for … read more



Fargo-Moorhead Web Design Portfolio

8
Feb
10

We’ve developed many different web sites over the last couple years. Check out the newest version of our online portfolio to see of the the newest web sites that we’ve launched in the Fargo-Moorhead area.

We even have a few regional and national sites in the mix.

If you are looking for … read more



The MSUM West Acres Kiosk

5
Feb
10

A recent article about the MSUM kiosk at West Acres. Absolute is glad that we were able to help provide a great mall presence for MSUM with the design of the kiosk.

From The Advocate:

As part of the new admission’s marketing strategy, MSUM has purchased a kiosk in West Acres Shopping … read more



Is Your Website Focused On Its Goal?

30
Nov
09

When you first designed the web site for your company or organization, what was the particular goal that you wanted your web site to help you achieve?

The answer to this question will tell you exactly what you need to focus on to improve your site’s value to you.

Let’s think about … read more



5ives: Common Web Site Goals

30
Nov
09

When developing and maintaining a web site, you need to keep your main goals in the forefront. Make sure that most of the time you spend working on your site is in support of the general goals that you want your web site to accomplish.

With that said, here’s five possible … read more



Is Your Creative Missing The Mark?

18
Nov
09

Reading through a recent article regarding the creative that goes into marketing campaigns, and whether or not it hits the target, I was fascinated by this example:

A university whose primary customer is someone looking to advance his/her education beyond the bachelor’s or master’s degree level, i.e. post-graduate focus.

The campaign’s initial … read more



Email Marketing: I’m Calling Your BS

16
Nov
09

Well, Absolute isn’t calling your BS, but we found an article by somebody else who is…

The basic premise here is this: “What are your excuses for not doing email marketing?”

Common reasons to slack when it comes to email marketing:

You don’t think you have enough data for the people on your … read more



Online Reputation Management: Search Engines

26
Oct
09

For those who are unfamiliar with the concept of online reputation management, you should get familiar with it real quick. Why? You want to give the best possible impression to people that search for your name on the web.

What is online reputation management? It is the process of monitoring your … read more



Don’t Forget About Blogging

23
Oct
09

Many businesses, maybe your own as well, are adopting social media marketing strategies. During this adoption process, you may have learned all about Twitter, Facebook, YouTube and many other social networking opportunities that allow you to get your content out in front of a bunch of fans and followers.

Is … read more



Advanced Social Media Strategies

22
Oct
09

We recently ran across an article about taking a more advanced approach to social media. These ideas go beyond the basics of social media, and there’s some good ideas in there.

The major points are this:

Use multimedia when possible – videos and photos can go a long way in getting people … read more



17 Business Uses for LinkedIn

9
Oct
09

There are many uses for LinkedIn beyond job hunting. This slideshow has some tips regarding additional business uses for LinkedIn.

17 Business Uses For LinkedIn
View more presentations from Webbed Marketing.



Keyword & Description Meta Tags: Do You Need Them?

28
Sep
09

There is often a lot of confusion about what meta tags are and why they are important on a web page or in the scope of a web site.

In case you’re wondering what the keyword and description meta tags are, here’s a quick primer.

Most web pages contain “Meta Data” – … read more



Twitter Updates Terms of Service

11
Sep
09

Twitter has been around for a while now, and has gained immense popularity as of recent. Because of this, Twitter has learned a lot about how people use the service. They have updated their terms of service, or the rules of how people can use Twitter.

It’s always important to stick … read more



Deductability Update

16
Jul
09

From a recent email to us:

In a major piece of good news for the advertising industry, the healthcare reform revenue proposals released by the House Ways and Means Committee last week do not include the much discussed provision to take away the federal tax deduction for prescription drug advertising.

Instead, the … read more



Google vs. Bing – What’s the difference?

14
Jul
09

Recently, Microsoft decided that it needed to release a new search engine. The name of that search engine is called Bing. Of course, when people think search, they usually think Google. Bing may be tempting to take a look at for people who commonly search the web.

What’s the difference between … read more



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