Reading through a recent article regarding the creative that goes into marketing campaigns, and whether or not it hits the target, I was fascinated by this example:
A university whose primary customer is someone looking to advance his/her education beyond the bachelor’s or master’s degree level, i.e. post-graduate focus.
The campaign’s initial … read more
Well, Absolute isn’t calling your BS, but we found an article by somebody else who is…
The basic premise here is this: “What are your excuses for not doing email marketing?”
Common reasons to slack when it comes to email marketing:
You don’t think you have enough data for the people on your … read more
For those who are unfamiliar with the concept of online reputation management, you should get familiar with it real quick. Why? You want to give the best possible impression to people that search for your name on the web.
What is online reputation management? It is the process of monitoring your … read more
Many businesses, maybe your own as well, are adopting social media marketing strategies. During this adoption process, you may have learned all about Twitter, Facebook, YouTube and many other social networking opportunities that allow you to get your content out in front of a bunch of fans and followers.
Is … read more
We recently ran across an article about taking a more advanced approach to social media. These ideas go beyond the basics of social media, and there’s some good ideas in there.
The major points are this:
Use multimedia when possible – videos and photos can go a long way in getting people … read more
There are many uses for LinkedIn beyond job hunting. This slideshow has some tips regarding additional business uses for LinkedIn.
17 Business Uses For LinkedIn
View more presentations from Webbed Marketing.
There is often a lot of confusion about what meta tags are and why they are important on a web page or in the scope of a web site.
In case you’re wondering what the keyword and description meta tags are, here’s a quick primer.
Most web pages contain “Meta Data” – … read more
Twitter has been around for a while now, and has gained immense popularity as of recent. Because of this, Twitter has learned a lot about how people use the service. They have updated their terms of service, or the rules of how people can use Twitter.
It’s always important to stick … read more
From a recent email to us:
In a major piece of good news for the advertising industry, the healthcare reform revenue proposals released by the House Ways and Means Committee last week do not include the much discussed provision to take away the federal tax deduction for prescription drug advertising.
Instead, the … read more
Recently, Microsoft decided that it needed to release a new search engine. The name of that search engine is called Bing. Of course, when people think search, they usually think Google. Bing may be tempting to take a look at for people who commonly search the web.
What’s the difference between … read more
If you haven’t claimed your Google Maps listing yet, you should. It’s easy to do and will further your presence online, even if just by a little bit!
You will not want to put this off for any amount of time. If you haven’t claimed your listing, it is at risk … read more
If you have been using the Internet for any time now, you probably have noticed something… you have a ton of passwords and user accounts you need to keep track of!
Twitter, Facebook, Linked-in, Google Analytics, your blog site, your webmail, your online banking – and the list goes on and … read more
In an update to our post about the Serious Threat to Advertising Deductibility:
When it rains, it pours. As you know, disallowing the federal tax deduction for prescription drug advertising is being discussed in the Senate Finance Committee as a source of revenue for healthcare reform. House Ways and Means Committee … read more
Earlier today we received the following in an email from Clark Rector, Executive Vice President-Government Affairs for the American Advertising Federation. We thought it was worth sharing with our readers:
The Senate Finance Committee today is discussing revenue options for financing healthcare reform, including whether to tax advertising. The proposal under … read more
Why should you be using email marketing? Email marketing has the uncanny ability to captivate your consumer audience, that’s why! The proof is in the numbers, we’ll be taking a look at the numbers here.
According to new research by Epsilon, people who receive a companies permission-based emails are more likely … read more
