Luke Petterson is the Interactive Director at Absolute Marketing Group and does all kinds of web related stuff. He also sits indoors a lot and needs a tan.
6
Jul
09
If you haven’t claimed your Google Maps listing yet, you should. It’s easy to do and will further your presence online, even if just by a little bit!
You will not want to put this off for any amount of time. If you haven’t claimed your listing, it is at risk … read more
30
Jun
09
If you have been using the Internet for any time now, you probably have noticed something… you have a ton of passwords and user accounts you need to keep track of!
Twitter, Facebook, Linked-in, Google Analytics, your blog site, your webmail, your online banking – and the list goes on and … read more
18
Jun
09
In an update to our post about the Serious Threat to Advertising Deductibility:
When it rains, it pours. As you know, disallowing the federal tax deduction for prescription drug advertising is being discussed in the Senate Finance Committee as a source of revenue for healthcare reform. House Ways and Means Committee … read more
16
Jun
09
Earlier today we received the following in an email from Clark Rector, Executive Vice President-Government Affairs for the American Advertising Federation. We thought it was worth sharing with our readers:
The Senate Finance Committee today is discussing revenue options for financing healthcare reform, including whether to tax advertising. The proposal under … read more
16
Mar
09
Why should you be using email marketing? Email marketing has the uncanny ability to captivate your consumer audience, that’s why! The proof is in the numbers, we’ll be taking a look at the numbers here.
According to new research by Epsilon, people who receive a companies permission-based emails are more likely … read more
15
Jan
09
You’ve decided to have your web site professionally designed and developed. Good decision! Now what?
You might already be thinking about the look of your web site or thinking about some cool bells-and-whistles that would be fun to have on your web site. Stop now.
First things first – you need to … read more
Posted in The Absolute Truth, Web Development
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Tagged bells and whistles, content, design, designers, designing a web site, developers, experience, form, idea, information structure, money, organize, paper, phone, photos, planning, revisions, service, The Absolute Truth, Web Development, web site, web site project, website development, writing
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18
Aug
08
Here’s the scenario: you’ve just launched a new web site, now you need to get some visitors.
There are many ways to drive traffic to your site, including but not limited to:
Tell people you know to go there
Put your web site address on all your marketing materials
Work on getting your site … read more
18
Aug
08
Posted with permission – Article By: Andrew Hazen
The Internet Corporation for Assigned Names and Numbers (ICANN) announced June 26 that it had given preliminary approval to a recommendation to introduce a whole range of new Internet domain names, which would pave the way for a seismic increase in online real … read more
29
Jun
08
Posted with Permission – Article By: Chad White
RECENTLY AN EMAIL EXPERIENCE COUNCIL member asked me whether retailers should drive sales online or offline with their email marketing. The marketer wanted to drive more store traffic, but wasn’t sure about all the ways to go about doing that. The added concern … read more
30
Apr
08
Your business may have a decent sized email mailing list that you’ve compiled over time. If your business depends on using it’s email list to communicate with your clients or subscribers, you need to know about “email list churn” and how to handle it.
What is email list churn?
Email list “churn” … read more
14
Mar
08
A new study by the IDC says this is true. People that have internet access use the internet more than watch TV. It might not be too hard to believe, but could you have said the same thing a few years ago? No way. Here’s a quick excerpt from the … read more
12
Mar
08
I get asked this question a lot.
In the world of web site design and development, clients and prospective clients frequently ask “is this possible?”. This question is almost always related to adding features and functionality to a web site.
Most of the time, or actually pretty much all of the time, … read more
29
May
07
But instead I’ve decided to put the finishing touches on the look of these blogs for Absolute Marketing Group. I’m going to apply the styles to the rest of the installations and then I should go to bed. I’m really tired.
Here’s a funny link just for kicks
Looks like I picked … read more