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Author Archives: Luke Petterson, Interactive Director

Luke Petterson, Interactive Director

Luke Petterson is the Interactive Director at Absolute Marketing Group and does all kinds of web related stuff. He also sits indoors a lot and needs a tan.




Have You Claimed Your Google Maps Business Listing?

6
Jul
09

If you haven’t claimed your Google Maps listing yet, you should. It’s easy to do and will further your presence online, even if just by a little bit!

You will not want to put this off for any amount of time. If you haven’t claimed your listing, it is at risk … read more



Password Overload

30
Jun
09

If you have been using the Internet for any time now, you probably have noticed something… you have a ton of passwords and user accounts you need to keep track of!

Twitter, Facebook, Linked-in, Google Analytics, your blog site, your webmail, your online banking – and the list goes on and … read more



Deductability Threat Moves to House

18
Jun
09

In an update to our post about the Serious Threat to Advertising Deductibility:

When it rains, it pours. As you know, disallowing the federal tax deduction for prescription drug advertising is being discussed in the Senate Finance Committee as a source of revenue for healthcare reform. House Ways and Means Committee … read more



Urgent Action Needed – Serious Threat to Advertising Deductibility

16
Jun
09

Earlier today we received the following in an email from Clark Rector, Executive Vice President-Government Affairs for the American Advertising Federation. We thought it was worth sharing with our readers:

The Senate Finance Committee today is discussing revenue options for financing healthcare reform, including whether to tax advertising. The proposal under … read more



Why You Should Be Using Email Marketing

16
Mar
09

Why should you be using email marketing? Email marketing has the uncanny ability to captivate your consumer audience, that’s why! The proof is in the numbers, we’ll be taking a look at the numbers here.

According to new research by Epsilon, people who receive a companies permission-based emails are more likely … read more



Your Web Site: The Importance of Content Before Design

15
Jan
09

You’ve decided to have your web site professionally designed and developed. Good decision! Now what?

You might already be thinking about the look of your web site or thinking about some cool bells-and-whistles that would be fun to have on your web site. Stop now.

First things first – you need to … read more



Do-It-Yourself SEO Basics

18
Aug
08

Here’s the scenario: you’ve just launched a new web site, now you need to get some visitors.

There are many ways to drive traffic to your site, including but not limited to:

Tell people you know to go there
Put your web site address on all your marketing materials
Work on getting your site … read more



How New TLDs Could Impact Your SEO

18
Aug
08

Posted with permission – Article By: Andrew Hazen

The Internet Corporation for Assigned Names and Numbers (ICANN) announced June 26 that it had given preliminary approval to a recommendation to introduce a whole range of new Internet domain names, which would pave the way for a seismic increase in online real … read more



7 Tactics for Driving Traffic To Stores With Email

29
Jun
08

Posted with Permission – Article By: Chad White

RECENTLY AN EMAIL EXPERIENCE COUNCIL member asked me whether retailers should drive sales online or offline with their email marketing. The marketer wanted to drive more store traffic, but wasn’t sure about all the ways to go about doing that. The added concern … read more



Email list churn, and how to avoid it

30
Apr
08

Your business may have a decent sized email mailing list that you’ve compiled over time. If your business depends on using it’s email list to communicate with your clients or subscribers, you need to know about “email list churn” and how to handle it.

What is email list churn?

Email list “churn” … read more



Internet users spend twice as much time online as watching TV

14
Mar
08

A new study by the IDC says this is true. People that have internet access use the internet more than watch TV. It might not be too hard to believe, but could you have said the same thing a few years ago? No way. Here’s a quick excerpt from the … read more



Is This Possible?

12
Mar
08

I get asked this question a lot.

In the world of web site design and development, clients and prospective clients frequently ask “is this possible?”. This question is almost always related to adding features and functionality to a web site.

Most of the time, or actually pretty much all of the time, … read more



It’s really late at night and I should be in bed right now

29
May
07

But instead I’ve decided to put the finishing touches on the look of these blogs for Absolute Marketing Group. I’m going to apply the styles to the rest of the installations and then I should go to bed. I’m really tired.

Here’s a funny link just for kicks

Looks like I picked … read more



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