Last week I was driving my gray Mazda Tribute down the road, doing what I love to do, drinking coffee and looking at billboards. Some may call it distracted driving, I call it marketing research. Over the past trips through town and on the interstate, I have noticed an influx of … read more
In the past 60 months, our Fargo Moorhead marketing agency has worked on marketing campaigns for 400 businesses. Through the process of helping them plan, design and execute their marketing plans, we have learned valuable business-to-business (B2B) revelations that help us think differently than when we launched Absolute Marketing Group … read more
Once you’ve overcome the awkwardness of requesting testimonials, it’s time to select a strategic approach to ask for a testimonial. I have outlined seven versatile approaches to cover most circumstances.
1. Thanktimonial
Tell the client that you appreciate their continued business and would like to express your gratitude by promoting their business … read more
It’s time to help others help you help you.
It’s time to get your brand evangelists to tes-ti-fy!
It’s time to bring testimonials to the forefront of your marketing objectives and let your good work be shared by those who appreciate your efforts.
Testimonials build instant trust. They are as close to word-of-mouth … read more
I was intrigued to read that 24-year-old Lady Gaga ranked number one in the “Most Creative People in Business” article in the June 2010 issue of Fast Company Magazine.
Could Stefani Germanotta (aka Lady Gaga) have really expected this amount of fame – this quickly? At this global level – probably … read more
Companies have used brainstorming sessions as a tool to create “original” marketing ideas for decades. To be original, you must be first. Originality is the mark of an innovative company and is the wind in a successful marketing campaign. However, workplace habits and trends are eroding the benefits of true … read more
As an entrepreneur, you always had your dream business in mind. Regardless of the industry or niche, something possessed you to branch out and start on your own. As your dream came to fruition, this newborn business needed a name, and so began one of the most exciting journeys for … read more
Trade shows are tremendous opportunities to attract new prospects for the organizations that choose to make their booth space magnetic. A magnetic space should attract customers, not repel them. Here are a few positive charge areas to explore to make the most of your booth space investment and networking time … read more
Have you noticed an increasing number of companies tagging their email message signatures with 150-word confidentiality disclaimers? While message recipients may see this act as annoying and unneeded, I think it is a good marketing tactic because confidentiality of company information is essential for marketing success.
WHAT IS CONFIDENTIAL?
Confidential company information … read more
I am burnt out on articles about brand management, brand evolution, brand identity, brand strategy, brand hijacking, brand positioning and other terms that sound trendy next to the word brand. What’s next brand muffin? When I think about the brand concept, I choose to go old school.
My great-grandfather Dalton … read more
At its core, advertising serves three fundamental components: (1) Deliver the right message (2) to the right person (3) at the right time. With text messaging technology, you can add a fourth fundamental component – to the right device.
Gone are the days of three-media marketing (print, tv and radio). … read more
Are you over budget on marketing promotions activities (e.g. advertising, public relations, direct selling and sales promotions) again this month? Maybe it’s time to revisit your budgeting methods to see if there is opportunity for improvement. To get the ball rolling, here are the six most common budgeting methods that … read more
Absolute Marketing Group has served more than 325 clients in the last 40 months. Regardless of industry, there has always been one constant – a tight budget. Effective marketing doesn’t require large budgets. All too often clients feel they can’t compete because they do not have $100,000 per year to … read more
Our best-dressed addresses the community in this PSA for local commerce. Invest In Your Valley is a series of :15 television spot from successful businesses in the Fargo-Moorhead community. The mission of the commercial series is to demonstrate the economic fortitude of the Red River Valley. Absolute Marketing Group is … read more
Absolute Marketing Group recently graced the pages of the Forum of Fargo-Moorhead in a feature business article. The story covers our purpose, infancy and rise in success. Read the entire article here.
UPDATE: In case you don’t have a Forum subscription, you can read the article below.
Agency offers full-service marketing
Absolute puts … read more
