Trade shows are a unique marketing animal.
Trade shows are one of the few marketing options that will corral you next to your competitors for 12 hours, while an endless supply of potential customers come your way.
Now isn’t the time to hold punches. Be aggressive. In this arena, graphics and traditional … read more
This article is more about your opinion than advice. There no are clear-cut answers to the questions or suggestions that I’m talking about here, so feel free to post a comment and tell me what you think.
Advertising works in three parts: what’s said, how it’s said and where it’s said. … read more
OK, hot shot, you need 5,000 brochures in the next 7-10 business days for a trade show in Saskatoon. Your boss says it better be unique, jazzy and cheaper than last year’s. Your move. What are you going to do? The clock’s ticking.
First of all, don’t run immediately over to … read more
Working with a designer isn’t as hard as you might think. Really.
I’ve been in the design game for a while now and have learned a few things about what makes a successful project. To me, the best way to make the process painless is through collaboration between the designer and … read more
I’ve been graphic designer for more than a decade and if I’ve learned anything, being organized is critical. As I’ve taken on more and more projects (in size and complexity), organizing the files related to the projects becomes increasingly important.
Now, I’m not saying that I always practice what I preach. … read more
At the end of the day, what matters in the advertising agency isn’t glamour versus grindstone; it’s the output–the ability to further the clients we serve. Large agencies have the flash; small agencies have the focus. Here are some quick insights to how agencies justify and develop cost.
Not all of … read more
In the design world, either print or Web, one of the main mistakes made by designers is the incorrect usage of colors. Bad color schemes can make your marketing materials and Web site look unfriendly and amateurish.
This article will identify common mistakes with selecting colors, good color scheme creation and … read more
Many businesses do not put enough resources into creating, maintaining and improving a healthy corporate identity. Some businesses view their corporate identity as just what customers think about their sales team and people answering telephone calls. This narrow-minded thinking may be cause for loss of sales.
Corporate identity is the “persona” … read more
The most overlooked weapon in your marketing arsenal may be your business card.
If designed properly, this little 3 1/2 x 2 inch piece of paper will not only let people know how to contact you, it will persuade them to contact you. In order to be effective and get you … read more
I’m kinda old fashioned when it comes to the question to whether to have a logo or no logo for your company. My answer…yes, get one, but don’t rush into the process and of course, have it professionally designed. The do-it-yourselfer logo, will ultimately cause inefficient use of your time, … read more
Hi, I’m Mark Huesman and I’ve let crappy web sites happen. I knew it was wrong when we were doing it, but it felt so good to get it done so fast. I’m not proud of it and I’m looking for redemption; redemption from my clients, redemption from their user … read more
As the proliferation of social media continues, it is my job as a marketing professional to stay on top of all this chaos. It takes some adjustment, but when I’m feeling overwhelmed configuring Twitter into Facebook or in a conference discussing viral content for YouTube integration, I ask myself one very simple question.
What would Demi Moore do?
I’m a Creative Director, but what does that mean? Well, it means that I attempt, and most of the time succeed, to find a creative and effective solution to advertise and/or market a product or company.
This job is new to me. I’ve been a graphic designer most of my professional … read more
OK, I’m not going to lie to you, I probably couldn’t think of 101 ways to improve anyones web site, although I’ve seen a couple that might be close. One day I was sitting at our office at Bridgeview Plaza, just thinking about all the sites and clients that we’ve … read more
