With the exception of these few weeks of sun, North Dakota weather sucks. The last thing anyone in Fargo-Moorhead wants to think about is winter and the ominous gray that looms over everything from October through April.
From a marketing standpoint, you absolutely must start thinking about all of your advertising … read more
Marketing plans work if and only if you stick to the plan. Weeks and months go into a plan to make sure the strategy makes sense, is financially feasible and can last for the entire year. Some items in your plan will work better than others, but everything in that … read more
You’ve set your businesses to open in 90 days. Your building looks great. Your employees are eager. Your product is solid. You know the niche is there. You are poised to pounce.
It’s time to spend that grand opening budget you set aside. You call your local ad agency to hammer … read more
Brian Meckler appeared on the Flagpole Show – Young Professionals Hour on Friday, June 18th. Check out the audio of the show to hear what was discussed!
(NOTE: The show starts at about 2 minutes into the audio clip)
[Audio clip: view full post to listen]
Learn more about the show on Facebook: … read more
Advertising pays for art. In return, art propels the industry. Often times these artists push not only the limits of artistic expression, but also the way advertisers should think about an audience.
Tangent: If you don’t believe there is a symbiotic relationship between art and advertising, explain why the term for … read more
