So here’s the deal.
By now many are aware of a story that happened in Fargo, ND this week. Â The Just Born candy company, the one that makes Mike and Ike and Hot Tamales, said if the company met its sales goals in 2010, it would have its annual convention in … read more
Media buying works in three phases: the plan, the placement and the reconciliation. A lot of time and energy are spent discussing the importance of finding the right media, reaching the right target audience and repeating the ad frequently enough to make an impact. These aspects of media buying is … read more
Once you’ve overcome the awkwardness of requesting testimonials, it’s time to select a strategic approach to ask for a testimonial. I have outlined seven versatile approaches to cover most circumstances.
1. Thanktimonial
Tell the client that you appreciate their continued business and would like to express your gratitude by promoting their business … read more
Fundamentals
Before we dive too far into this article, I want to toss out a quick crash course in media buying. Since most people are familiar with terms like demographics and ratings, I’ll use broadcast media (TV and radio) for the bulk of the examples. It’s important to note that every … read more
No advice this month folks, just thoughts and opinions.
I just looked back at a blog I wrote a few months ago. It was about the advertising industry and how we need to give ourselves a reality check laced with humility.
I never published it.
It wasn’t that the article was cruel or … read more
