I’m not granola. I like vinyl and processed cheese.
But I do have a strong appreciation for some things natural – especially dialogue.
When it comes to testimonials or sound bites on the news, nothing speaks to me more as a consumer than naturally delivered statements. In this issue of the 5ives, … read more
It’s time to help others help you help you.
It’s time to get your brand evangelists to tes-ti-fy!
It’s time to bring testimonials to the forefront of your marketing objectives and let your good work be shared by those who appreciate your efforts.
Testimonials build instant trust. They are as close to word-of-mouth … read more
Inbox bankruptcy refers to a recent phenomenon whereby people finally decide to purge all their unread email messages due to a feeling of being overwhelmed by how far behind they are in acting on these messages. This means eliminating any cause of clutter and stress. It strikes fear into the … read more
I recently attended a seminar held by Melvin D. Nelson, co-author of Business Model Innovation. In his speech, Mel (yeah, we’re on a first name basis now) talked about the importance of business models, making sure the idea of the business made sense and it generates wealth for the company … read more
We’ve already established that people are starting to hit the reset button on email. It’s probably for the best because I think we all receive notifications about companies we don’t care about or have lost their luster. Personally, email marketing is amazing – when it’s done right. It’s inexpensive, it … read more
