Many businesses do not put enough resources into creating, maintaining and improving a healthy corporate identity. Some businesses view their corporate identity as just what customers think about their sales team and people answering telephone calls. This narrow-minded thinking may be cause for loss of sales.
Corporate identity is the “persona” … read more
I am burnt out on articles about brand management, brand evolution, brand identity, brand strategy, brand hijacking, brand positioning and other terms that sound trendy next to the word brand. What’s next brand muffin? When I think about the brand concept, I choose to go old school.
My great-grandfather Dalton … read more
Businesses and organizations face many tough decisions on a daily basis. One of the most important decisions is choosing who will design and develop your website. Common web design/developer choices include:
A person within the company who dabbles in web design and believes they can build the web site.
A … read more
Alumnus builds marketing firm
For NDSU alumnus Brian Meckler, success is the sum of doing your homework plus the willingness to put in a lot of time and effort.
A 1998 graduate who majored in business administration, Meckler and a former co-worker launched the award-winning Absolute Marketing Group in … read more
Absolute Marketing Group and Fargo Billiards both appear in this Invest in Your Valley TV spot that has ran on KVLY in the Fargo-Moorhead area. Absolute was honored to aid Fargo Billiards in launching their new business through a wide range of media.
