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16
Sep
11

Advertising Writing Word Spotlight: Good is Average

When it comes to using the word “good” in copywriting, I immediately think of the size options for soft drinks at fast food joints. I might be under 30, but I still remember a time when there was a small, medium and large size. Now, there’s no such thing as … read more



16
Sep
11

Charging for Good Ideas

This article is more about your opinion than advice. There no are clear-cut answers to the questions or suggestions that I’m talking about here, so feel free to post a comment and tell me what you think.

Advertising works in three parts: what’s said, how it’s said and where it’s said. … read more



16
Sep
11

Highway Cleaning Fuels Trash Talk

Two miles.

Four teams.

Bragging rights were on the line.

Absolute did its annual cleaning of miles 3 through 5 along I-94 in Moorhead on Wednesday, August 24th. Every year, Absolute employees don the neon and trench the trenches to uncover roadside treasures. This season, the Absolute crew separated into four teams, each … read more



22
Aug
11

Absolute Marketing Group Promotes Tanya Weets to Project Coordinator

Moorhead, MN – Tanya Weets has been promoted to Project Coordinator at Absolute Marketing. Tanya brings a dynamic blend of management, sales and creative skills to Absolute Marketing Group. Her new position expands her full-time responsibilities to include:

The organization and coordination of internal projects
Overseeing marketing executions for project-based clients
Copy editing
Providing … read more



17
Aug
11

5ives: Ripe Environments for Guerrilla Marketing

Guerrilla marketing is a sucker punch. Its unexpected impact leaves you breathless.

The difference in this type of marketing, versus traditional marketing, is that there’s a payoff for the recipient. So maybe a better way to state it is that guerrilla marketing is a lolli-punch. Its impact is unexpected and sweet.

Using this … read more



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