Advertising pays for art. In return, art propels the industry. Often times these artists push not only the limits of artistic expression, but also the way advertisers should think about an audience.
Tangent: If you don’t believe there is a symbiotic relationship between art and advertising, explain why the term for … read more
Mark’s article, “Graphic Designer – Organized Chaos“, highlights the need for organization and structure from a design production standpoint. But what about the other end of the business?
As the Project Manager and Writer here at Absolute, I get the taste of the production world and sales world every day. Over … read more
Since Al Gore first invented the Internet, um, since the Internet’s infancy, the domain name extension .com has been the standard for nearly all websites. Because so many .com domain names have been purchased over the decade, many companies are switching to a different domain name extension rather than jumbling … read more
Brian’s blog comparing Traditional Media and Social Media got me thinking about how social media is shaping not only marketing, but our culture as a whole. Here are five words that social media is removing from the marketing vernacular.
1. Audience
Social media creates the opportunity for two-way communication between the brand … read more
Last week was ADDY week at Absolute, a time when we lay out all of our best creative work to submit into the local American Advertising Federation competition. After being elbows deep in print, broadcast and digital media, I had the opportunity to reflect on what I value in terms … read more
When developing and maintaining a web site, you need to keep your main goals in the forefront. Make sure that most of the time you spend working on your site is in support of the general goals that you want your web site to accomplish.
With that said, here’s five possible … read more
Social media platforms like Facebook, Twitter and YouTube provide inexpensive resources for connecting with core members of your target market. While this technology and subsequent marketing strategies are fairly uncharted, it’s important to understand that social marketing has a unique value that is different than any other medium.
I graduated in … read more
A life-long Fargo resident breaks down five common misconceptions of the Fargo-Moorhead area.
I always used to think it was odd that one-man shows had directors, especially when the performers wrote the show themselves. Then one night during a stand-up routine, I bombed, bad. It was an audience mutiny. Luckily, I had a strong mentor at the show, and after removing my … read more
Buy in bulk. When it comes to purchasing media space and time, discounts are given if you promise to run on a set schedule or run a certain number of ads. These price reductions are given by radio and television stations a lot for the peace of mind of not … read more
I loathe the unintelligence of “Twas the Night Before Christmas” parodies in Christmas advertising. It’s as if poetry can only be used during one holiday for one event. I say we embrace the ebb and flow of poetic verse. Here’s what I mean.
#1 – A Haiku for New Year’s.
lose your … read more
Language faux pax happens billions of times a day. A word here gets lost in translation and is seen as something a little off color to the culture. It gets pretty embarrassing when it happens to an agency. With Fargo, North Dakota and Moorhead, Minnesota being sister cities, these language … read more
Now that you have some background on how to name a business and have shared your own personal story, check out the history of some of the most famous brand names.
Google was originally called “BackRub” by founders Larry Page and Sergey Brin because of how the search engine utilized “back … read more
