Absolute Marketing Group» 5ives

5ives: Ways to Save Money on Graphic Design Costs

Jason Jacobson, Writer — Wed, 15 Sep 2010 21:28:20 +0000

Balancing creative impact with media exposure has been a battle in every shop since the dawn of modern advertising. In our industry, we’ve even picked teams – suits versus creatives. It’s no secret that high-end graphic design adds professionalism and polish to any marketing piece. Work of that caliber takes ... read more

5ives: A Music Marketing Mindset for Your Business

Jason Jacobson, Writer — Wed, 23 Jun 2010 21:17:13 +0000

Advertising pays for art. In return, art propels the industry. Often times these artists push not only the limits of artistic expression, but also the way advertisers should think about an audience.

Tangent: If you don’t believe there is a symbiotic relationship between art and advertising, explain why the term for ... read more

5ives: Things a Project Manager Can’t Live Without

Jason Jacobson, Writer — Tue, 01 Jun 2010 14:28:27 +0000

Mark’s article, “Graphic Designer – Organized Chaos“, highlights the need for organization and structure from a design production standpoint. But what about the other end of the business?

As the Project Manager and Writer here at Absolute, I get the taste of the production world and sales world every day. Over ... read more

5ives: .what? Domain Name Extensions

Jason Jacobson, Writer — Wed, 14 Apr 2010 21:16:18 +0000

Since Al Gore first invented the Internet, um, since the Internet’s infancy, the domain name extension .com has been the standard for nearly all websites. Because so many .com domain names have been purchased over the decade, many companies are switching to a different domain name extension rather than jumbling ... read more

5ives: Marketing Terms Removed from the Social Media Vocabulary

Jason Jacobson, Writer — Thu, 18 Mar 2010 15:51:49 +0000

Brian’s blog comparing Traditional Media and Social Media got me thinking about how social media is shaping not only marketing, but our culture as a whole. Here are five words that social media is removing from the marketing vernacular.

1. Audience

Social media creates the opportunity for two-way communication between the brand ... read more

5ives: Jason’s Top Advertising of 2009

Jason Jacobson, Writer — Mon, 25 Jan 2010 22:08:46 +0000

Last week was ADDY week at Absolute, a time when we lay out all of our best creative work to submit into the local American Advertising Federation competition. After being elbows deep in print, broadcast and digital media, I had the opportunity to reflect on what I value in terms ... read more

5ives: Common Web Site Goals

Luke Petterson, Interactive Director — Mon, 30 Nov 2009 22:10:17 +0000

When developing and maintaining a web site, you need to keep your main goals in the forefront. Make sure that most of the time you spend working on your site is in support of the general goals that you want your web site to accomplish.

With that said, here’s five possible ... read more

5ives: Branding on Social Media

Jason Jacobson, Writer — Mon, 03 Aug 2009 17:57:57 +0000

Social media platforms like Facebook, Twitter and YouTube provide inexpensive resources for connecting with core members of your target market. While this technology and subsequent marketing strategies are fairly uncharted, it’s important to understand that social marketing has a unique value that is different than any other medium.

I graduated in ... read more

5ives: Fargo Falsehoods

Jason Jacobson, Writer — Thu, 30 Apr 2009 19:32:05 +0000

A life-long Fargo resident breaks down five common misconceptions of the Fargo-Moorhead area.

5ives: Benefits of Creative Direction

Jason Jacobson, Writer — Fri, 27 Mar 2009 17:16:08 +0000

I always used to think it was odd that one-man shows had directors, especially when the performers wrote the show themselves. Then one night during a stand-up routine, I bombed, bad. It was an audience mutiny. Luckily, I had a strong mentor at the show, and after removing my ... read more