Absolute Marketing Group» Brainstorming

The Forecast for Brainstorms is Partly Cloudy

MacDalton Berns, Marketing Advisor — Tue, 13 Apr 2010 16:09:24 +0000

Companies have used brainstorming sessions as a tool to create “original” marketing ideas for decades. To be original, you must be first. Originality is the mark of an innovative company and is the wind in a successful marketing campaign. However, workplace habits and trends are eroding the benefits of true ... read more

Congratulations, It’s A Baby Trade Name

MacDalton Berns, Marketing Advisor — Tue, 06 Apr 2010 15:50:01 +0000

As an entrepreneur, you always had your dream business in mind. Regardless of the industry or niche, something possessed you to branch out and start on your own. As your dream came to fruition, this newborn business needed a name, and so began one of the most exciting journeys for ... read more

Whiteboard, How I Love Thee

Jason Jacobson, Project Manager/Writer — Wed, 01 Jul 2009 15:26:06 +0000

I really can’t get enough. Even as I sit here typing away on a blank white page, I can’t help but look over to the 4×8 panel of potential to my right. I encourage everyone that needs to convey a big idea to go out and purchase a whiteboard today. ... read more

The Forecast for Brainstorms is Partly Cloudy

MacDalton Berns, Marketing Advisor — Mon, 30 Jun 2008 20:23:43 +0000