Absolute Marketing Group» Business

Seven Approaches to Ask for a Testimonial

MacDalton Berns, Marketing Advisor — Tue, 07 Dec 2010 21:58:05 +0000

Once you’ve overcome the awkwardness of requesting testimonials, it’s time to select a strategic approach to ask for a testimonial. I have outlined seven versatile approaches to cover most circumstances.

1. Thanktimonial

Tell the client that you appreciate their continued business and would like to express your gratitude by promoting their business ... read more

Design for Success

Mark Huesman, Creative Director — Wed, 15 Sep 2010 21:45:14 +0000

Working with a designer isn’t as hard as you might think. Really.

I’ve been in the design game for a while now and have learned a few things about what makes a successful project. To me, the best way to make the process painless is through collaboration between the designer and ... read more

Quantum Leap: Business to Business Copywriting

Jason Jacobson, Writer — Wed, 15 Sep 2010 21:37:13 +0000

Writing copy for business-to-business communications is like living an episode of Quantum Leap. You wake up in the body of a salesman working in an industry you don’t really know and have to complete certain objectives before you get to go home. It’s thrilling. It’s terrifying. It’s rewarding.

To organize this ... read more

Listen to Brian on the Flagpole Show – Young Professionals Hour

Luke Petterson, Interactive Director — Wed, 14 Jul 2010 21:33:16 +0000

Brian Meckler appeared on the Flagpole Show – Young Professionals Hour on Friday, June 18th. Check out the audio of the show to hear what was discussed!

(NOTE: The show starts at about 2 minutes into the audio clip)

Learn more about the show on Facebook: Flagpole Show – Young Professionals Hour