Writing copy for business-to-business communications is like living an episode of Quantum Leap. You wake up in the body of a salesman working in an industry you don’t really know and have to complete certain objectives before you get to go home. It’s thrilling. It’s terrifying. It’s rewarding.
To organize this … read more
I really can’t get enough. Even as I sit here typing away on a blank white page, I can’t help but look over to the 4×8 panel of potential to my right. I encourage everyone that needs to convey a big idea to go out and purchase a whiteboard today. … read more
As far as copywriting tools and tricks are concerned, alliteration is an oldie but goody. Sadly, this technique gets used all too often in all the wrong situations. Alliteration enhances the message. It is not the core of the message. We’ve all seen these terrible uses of alliteration … read more
You’ve probably heard stories from a few friends about their Web site not turning out as expected. There are various reasons as to why some people’s expectations aren’t met. In many instances, it’s due to inadequate content preparation and being unable to effectively communicate your vision to your web designer.
Putting … read more
