Absolute Marketing Group» In The News

Your Time is Money?

Brian Meckler, Marketing Advisor — Tue, 27 Apr 2010 16:42:31 +0000

There is a shift from mass advertising strategies to finely targeted and interactive strategies, according to one of Wall Street’s most influential trackers of the media industry, Lauren Rich Fine, analyst for Merrill Lynch. Fine describes the current state of media planning as a “polarization between targeting and mass reach,” ... read more

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Brian Meckler, Marketing Advisor — Tue, 20 Apr 2010 16:18:27 +0000

Surveys show that a growing amount of Americans regard advertising as an annoyance at best. Consumers may have forgotten that it’s advertising that has subsidized news and entertainment for decades providing radio and television content for free. Newspapers and magazines charge for content but the circulation income doesn’t come close ... read more

Brian Meckler Featured in Bison Briefs

luke — Fri, 26 Feb 2010 21:05:28 +0000

Alumnus builds marketing firm

For NDSU alumnus Brian Meckler, success is the sum of doing your homework plus the willingness to put in a lot of time and effort.

A 1998 graduate who majored in business administration, Meckler and a former co-worker launched the award-winning Absolute Marketing Group in ... read more

Absolute Marketing Group is Officially the Best Place to Intern!

luke — Mon, 22 Feb 2010 21:09:23 +0000

Absolute Marketing Group recently had the honor of being selected as the 2009 Best Place to Intern in North Dakota!

Fargo, N.D. – Encouragement of young workers to build their future in North Dakota has been a focus of many within the state. And, in order to build a ... read more

The MSUM West Acres Kiosk

luke — Fri, 05 Feb 2010 16:10:22 +0000

A recent article about the MSUM kiosk at West Acres. Absolute is glad that we were able to help provide a great mall presence for MSUM with the design of the kiosk.

From The Advocate:

As part of the new admission’s marketing strategy, MSUM has purchased a kiosk in West Acres Shopping ... read more

Brian Meckler Featured in West Fargo Chamber Spot

Jason Jacobson, Project Manager/Writer — Wed, 08 Jul 2009 19:55:02 +0000

Marketing Advisor and Partner, Brian Meckler promotes the advantages of Chamber of Commerce membership in this ad done for the West Fargo Chamber of Commerce.

Billy Mays: An Era Without An Heir

Jason Jacobson, Project Manager/Writer — Tue, 30 Jun 2009 18:20:12 +0000

Billy Mays represented everything I hate about advertising creative and everything I love about advertising principles. Save the occasional Little Giant DRTV program, I fear the pitchmen of the world are doomed.

From a creative standpoint, Direct Response TV (DRTV) isn’t meant to be flashy or compelling, but a big part ... read more

Absolute Marketing Group Welcomes Josie Danz as Media Buyer

Jason Jacobson, Project Manager/Writer — Fri, 05 Jun 2009 20:26:47 +0000

Absolute Marketing Group announces the hiring of Josie Danz as a Media Buyer. Danz’s responsibilities include media placement across all advertising media including print, television, radio, online, mobile and social media.

Danz, 22, is a native of Fargo, ND. Before joining Absolute Marketing Group’s full-time staff, she served two semesters ... read more

Absolute Featured in Forum and INFORUM

MacDalton Berns, Marketing Advisor — Tue, 26 May 2009 15:11:39 +0000

Absolute Marketing Group recently graced the pages of the Forum of Fargo-Moorhead in a feature business article. The story covers our purpose, infancy and rise in success. Read the entire article here.

UPDATE: In case you don’t have a Forum subscription, you can read the article below.

Agency offers full-service marketing Absolute puts ... read more

North Dakota Young Professionals Recognize Absolute Marketing Group

Jason Jacobson, Project Manager/Writer — Tue, 14 Oct 2008 10:10:19 +0000

Absolute Marketing Group is proud to be recognized by the North Dakota Young Professionals, NDYP, as one of the 12 best businesses for young professionals. Absolute Marketing Group was featured based on the average age of employees and professional accolades, namely the remarkable accumulation of ADDY awards for creative excellence ... read more