Absolute Marketing Group» Insights

Showhorse vs. Workhorse

mark — Tue, 13 Apr 2010 16:02:29 +0000

At the end of the day, what matters in the advertising agency isn’t glamour versus grindstone; it’s the output–the ability to further the clients we serve. Large agencies have the flash; small agencies have the focus. Here are some quick insights to how agencies justify and develop cost.

Not all of ... read more

How to Build a Successful Brand

Brian Meckler, Marketing Advisor — Tue, 23 Mar 2010 15:10:39 +0000

Your brand’s value is directly related to your balance sheet that’s why customer relationships are such a valuable asset. How a customer feels about your products, people and company makes up your brand image.

Why is a Strong Brand Valuable?

Getting noticed is getting harder. Companies with strong brands get ... read more

Do-It-Yourself SEO Basics

luke — Tue, 16 Mar 2010 15:02:27 +0000

Here’s the scenario: you’ve just launched a new web site, now you need to get some visitors.

There are many ways to drive traffic to your site, including but not limited to:

Tell people you know to go there Put your web site address on all your marketing materials Work on getting your site ... read more

Crayola Not Just A Box of Colors

mark — Tue, 16 Mar 2010 14:55:13 +0000

In the design world, either print or Web, one of the main mistakes made by designers is the incorrect usage of colors. Bad color schemes can make your marketing materials and Web site look unfriendly and amateurish.

This article will identify common mistakes with selecting colors, good color scheme creation and ... read more

Confidentiality is Essential to Marketing Success

MacDalton Berns, Marketing Advisor — Tue, 09 Mar 2010 16:58:21 +0000

Have you noticed an increasing number of companies tagging their email message signatures with 150-word confidentiality disclaimers? While message recipients may see this act as annoying and unneeded, I think it is a good marketing tactic because confidentiality of company information is essential for marketing success.

WHAT IS CONFIDENTIAL? Confidential company information ... read more

Corporate Identity Professional Presence Required

mark — Tue, 09 Mar 2010 14:49:40 +0000

Many businesses do not put enough resources into creating, maintaining and improving a healthy corporate identity. Some businesses view their corporate identity as just what customers think about their sales team and people answering telephone calls. This narrow-minded thinking may be cause for loss of sales.

Corporate identity is the “persona” ... read more

The Benefits of Professional Web Design & Development

luke — Tue, 02 Mar 2010 16:09:27 +0000

Businesses and organizations face many tough decisions on a daily basis. One of the most important decisions is choosing who will design and develop your website. Common web design/developer choices include:

A person within the company who dabbles in web design and believes they can build the web site. A ... read more

Choosing The Right Domain Name For Your Business

luke — Tue, 23 Feb 2010 16:02:32 +0000

If you are going to take your business identity online, whether in the form of setting up email accounts or developing a Web site, you will need to choose a domain name. If you make good use of your on-line presence, your domain name will become as important of an ... read more

Business Cards: Your 3 1/2 inch Soldier in the Field – Get Noticed

mark — Tue, 16 Feb 2010 16:55:26 +0000

The most overlooked weapon in your marketing arsenal may be your business card.

If designed properly, this little 3 1/2 x 2 inch piece of paper will not only let people know how to contact you, it will persuade them to contact you. In order to be effective and get you ... read more

Budgeting Methods for Marketing Promotions

MacDalton Berns, Marketing Advisor — Tue, 09 Feb 2010 16:20:08 +0000

Are you over budget on marketing promotions activities (e.g. advertising, public relations, direct selling and sales promotions) again this month? Maybe it’s time to revisit your budgeting methods to see if there is opportunity for improvement. To get the ball rolling, here are the six most common budgeting methods that ... read more