You know those wallet cards you get with your cell phone service that’s a handy reminder of some of the functions you can perform on your phone to do things like check your account balance, voicemail, etc.?
In the future, I hope cell phone companies just incorporate that into their software … read more
Let’s assume for a minute, the worst is going to happen. Glacier melting leads to floods more epic than that Kevin Costner bomb, Waterworld. Aliens invade. Volcanos erupt, while the tectonic plates slam into each other like they were in a Nirvana mosh pit circa 1993. Or, someone pushes the … read more
Looking to contract a freelancer? Here’s a few things to keep in mind.
1. Cost. As a general rule, experience and quality cost more, but money shouldn’t be a measure of ability. For example, a lot of very talented and young freelancers charge pennies simply because they want to add to … read more
At 23, even I feel out of touch with youth culture. But as I sit here on my Mac, drinking a Mountain Dew, watching Cooking with Coolio on YouTube, I’ve had an epiphany of sorts. You can’t outsmart teens. After all, they know it all right? To quote Thomas Jefferson, … read more
As far as copywriting tools and tricks are concerned, alliteration is an oldie but goody. Sadly, this technique gets used all too often in all the wrong situations. Alliteration enhances the message. It is not the core of the message. We’ve all seen these terrible uses of alliteration … read more
Posted with Permission – Article By: Chad White
RECENTLY AN EMAIL EXPERIENCE COUNCIL member asked me whether retailers should drive sales online or offline with their email marketing. The marketer wanted to drive more store traffic, but wasn’t sure about all the ways to go about doing that. The added concern … read more
The year was 1988. America was watching the Huxtables and listening to INXS, bracing themselves for what Guns n Roses would bring. Shoulder padded suits, acid washed jeans and Aqua Net rounded out the remainder of the day. The face of advertising stood in simple and archaic terms by today’s … read more
OK, I’m not going to lie to you, I probably couldn’t think of 101 ways to improve anyones web site, although I’ve seen a couple that might be close. One day I was sitting at our office at Bridgeview Plaza, just thinking about all the sites and clients that we’ve … read more
You’ve probably heard stories from a few friends about their Web site not turning out as expected. There are various reasons as to why some people’s expectations aren’t met. In many instances, it’s due to inadequate content preparation and being unable to effectively communicate your vision to your web designer.
Putting … read more
A new study by the IDC says this is true. People that have internet access use the internet more than watch TV. It might not be too hard to believe, but could you have said the same thing a few years ago? No way. Here’s a quick excerpt from the … read more
I get asked this question a lot.
In the world of web site design and development, clients and prospective clients frequently ask “is this possible?”. This question is almost always related to adding features and functionality to a web site.
Most of the time, or actually pretty much all of the time, … read more
Well, that depends. Does your email subject line length rival some Shakespearean lines, or is it concise and to the point? Does it frequently include the words Reminder, Help, Percent Off or FREE? For that matter, IS IT WRITTEN ALL IN CAPS? According to several best practices studies done on … read more
