Have you noticed an increasing number of companies tagging their email message signatures with 150-word confidentiality disclaimers? While message recipients may see this act as annoying and unneeded, I think it is a good marketing tactic because confidentiality of company information is essential for marketing success.
WHAT IS CONFIDENTIAL?
Confidential company information … read more
I am burnt out on articles about brand management, brand evolution, brand identity, brand strategy, brand hijacking, brand positioning and other terms that sound trendy next to the word brand. What’s next brand muffin? When I think about the brand concept, I choose to go old school.
My great-grandfather Dalton … read more
At its core, advertising serves three fundamental components: (1) Deliver the right message (2) to the right person (3) at the right time. With text messaging technology, you can add a fourth fundamental component – to the right device.
Gone are the days of three-media marketing (print, tv and radio). … read more
At Absolute Marketing Group we design, develop and maintain lots of different types of web sites. Most of the sites that we are involved with are small & medium business web sites.
There are many different things to take into consideration when building a web site for … read more
The most overlooked weapon in your marketing arsenal may be your business card.
If designed properly, this little 3 1/2 x 2 inch piece of paper will not only let people know how to contact you, it will persuade them to contact you. In order to be effective and get you … read more
I’m kinda old fashioned when it comes to the question to whether to have a logo or no logo for your company. My answer…yes, get one, but don’t rush into the process and of course, have it professionally designed. The do-it-yourselfer logo, will ultimately cause inefficient use of your time, … read more
Your brand’s value is directly related to your balance sheet – that’s why customer relationships are such a valuable asset. How a customer feels about your products, people and company makes up your brand image.
Why is a Strong Brand Valuable?
Getting noticed is getting harder. Companies with strong brands get noticed … read more
Are you over budget on marketing promotions activities (e.g. advertising, public relations, direct selling and sales promotions) again this month? Maybe it’s time to revisit your budgeting methods to see if there is opportunity for improvement. To get the ball rolling, here are the six most common budgeting methods that … read more
We’ve developed many different web sites over the last couple years. Check out the newest version of our online portfolio to see of the the newest web sites that we’ve launched in the Fargo-Moorhead area.
We even have a few regional and national sites in the mix.
If you are looking for … read more
Reading through a recent article regarding the creative that goes into marketing campaigns, and whether or not it hits the target, I was fascinated by this example:
A university whose primary customer is someone looking to advance his/her education beyond the bachelor’s or master’s degree level, i.e. post-graduate focus.
The campaign’s initial … read more
Well, Absolute isn’t calling your BS, but we found an article by somebody else who is…
The basic premise here is this: “What are your excuses for not doing email marketing?”
Common reasons to slack when it comes to email marketing:
You don’t think you have enough data for the people on your … read more
There are many uses for LinkedIn beyond job hunting. This slideshow has some tips regarding additional business uses for LinkedIn.
17 Business Uses For LinkedIn
View more presentations from Webbed Marketing.
From a recent email to us:
In a major piece of good news for the advertising industry, the healthcare reform revenue proposals released by the House Ways and Means Committee last week do not include the much discussed provision to take away the federal tax deduction for prescription drug advertising.
Instead, the … read more
In an update to our post about the Serious Threat to Advertising Deductibility:
When it rains, it pours. As you know, disallowing the federal tax deduction for prescription drug advertising is being discussed in the Senate Finance Committee as a source of revenue for healthcare reform. House Ways and Means Committee … read more
Earlier today we received the following in an email from Clark Rector, Executive Vice President-Government Affairs for the American Advertising Federation. We thought it was worth sharing with our readers:
The Senate Finance Committee today is discussing revenue options for financing healthcare reform, including whether to tax advertising. The proposal under … read more
