Absolute Marketing Group» Marketing

Absolute Marketing Group Promotes Tanya Weets to Project Coordinator

Jason Jacobson, Writer — Mon, 22 Aug 2011 16:12:24 +0000

Moorhead, MN – Tanya Weets has been promoted to Project Coordinator at Absolute Marketing. Tanya brings a dynamic blend of management, sales and creative skills to Absolute Marketing Group. Her new position expands her full-time responsibilities to include:

The organization and coordination of internal projects Overseeing marketing executions for project-based clients Copy editing Providing ... read more

Seven Approaches to Ask for a Testimonial

MacDalton Berns, Marketing Advisor — Tue, 07 Dec 2010 21:58:05 +0000

Once you’ve overcome the awkwardness of requesting testimonials, it’s time to select a strategic approach to ask for a testimonial. I have outlined seven versatile approaches to cover most circumstances.

1. Thanktimonial

Tell the client that you appreciate their continued business and would like to express your gratitude by promoting their business ... read more

5ives: A Music Marketing Mindset for Your Business

Jason Jacobson, Writer — Wed, 23 Jun 2010 21:17:13 +0000

Advertising pays for art. In return, art propels the industry. Often times these artists push not only the limits of artistic expression, but also the way advertisers should think about an audience.

Tangent: If you don’t believe there is a symbiotic relationship between art and advertising, explain why the term for ... read more

Marketing Saga of Lady Gaga

MacDalton Berns, Marketing Advisor — Wed, 23 Jun 2010 17:56:39 +0000

I was intrigued to read that 24-year-old Lady Gaga ranked number one in the “Most Creative People in Business” article in the June 2010 issue of Fast Company Magazine.

Could Stefani Germanotta (aka Lady Gaga) have really expected this amount of fame – this quickly? At this global level – probably ... read more

Your Time is Money?

Brian Meckler, Marketing Advisor — Tue, 27 Apr 2010 16:42:31 +0000

There is a shift from mass advertising strategies to finely targeted and interactive strategies, according to one of Wall Street’s most influential trackers of the media industry, Lauren Rich Fine, analyst for Merrill Lynch. Fine describes the current state of media planning as a “polarization between targeting and mass reach,” ... read more

Why hire a media planner to plan your advertising budget?

Brian Meckler, Marketing Advisor — Tue, 27 Apr 2010 16:32:28 +0000

Everyone talks about return on investment (ROI) and making marketing investments more accountable. A media planner can help you by providing operational efficiencies and allowing you to do more with less human resources. A good media planner will launch your advertising campaign from inception to execution. The process involves: planning, ... read more

Twenty Years Later

Jason Jacobson, Writer — Tue, 20 Apr 2010 16:23:55 +0000

The year was 1988. America was watching the Huxtables and listening to INXS, bracing themselves for what Guns N’ Roses would bring. Shoulder padded suits, acid washed jeans and Aqua Net rounded out the remainder of the day. The face of advertising stood in simple and archaic terms by today’s ... read more

Marketing to your Existing Customers

Brian Meckler, Marketing Advisor — Tue, 06 Apr 2010 15:44:38 +0000

You’ve spent good money to draw consumers into your business. The designers and marketing professionals you may have worked with talked at length about branding, building and maintaining your company image. At last, droves of customers pile into your business. Now what? To not appear false, your business needs to ... read more

Marketing in a Down Economy

Brian Meckler, Marketing Advisor — Tue, 30 Mar 2010 15:36:35 +0000

I’m not an economic expert, so I won’t attempt to speculate on how long the economy will be in a downturn. However, I can say that we can survive the storm by focusing on the customer.

Whether the economy is up or down, you should set budgets with your business goals ... read more

Confidentiality is Essential to Marketing Success

MacDalton Berns, Marketing Advisor — Tue, 09 Mar 2010 16:58:21 +0000

Have you noticed an increasing number of companies tagging their email message signatures with 150-word confidentiality disclaimers? While message recipients may see this act as annoying and unneeded, I think it is a good marketing tactic because confidentiality of company information is essential for marketing success.

WHAT IS CONFIDENTIAL? Confidential company information ... read more