Your brand’s value is directly related to your balance sheet – that’s why customer relationships are such a valuable asset. How a customer feels about your products, people and company makes up your brand image.
Why is a Strong Brand Valuable?
Getting noticed is getting harder. Companies with strong brands get noticed … read more
Are you over budget on marketing promotions activities (e.g. advertising, public relations, direct selling and sales promotions) again this month? Maybe it’s time to revisit your budgeting methods to see if there is opportunity for improvement. To get the ball rolling, here are the six most common budgeting methods that … read more
We’ve developed many different web sites over the last couple years. Check out the newest version of our online portfolio to see of the the newest web sites that we’ve launched in the Fargo-Moorhead area.
We even have a few regional and national sites in the mix.
If you are looking for … read more
Reading through a recent article regarding the creative that goes into marketing campaigns, and whether or not it hits the target, I was fascinated by this example:
A university whose primary customer is someone looking to advance his/her education beyond the bachelor’s or master’s degree level, i.e. post-graduate focus.
The campaign’s initial … read more
Well, Absolute isn’t calling your BS, but we found an article by somebody else who is…
The basic premise here is this: “What are your excuses for not doing email marketing?”
Common reasons to slack when it comes to email marketing:
You don’t think you have enough data for the people on your … read more
There are many uses for LinkedIn beyond job hunting. This slideshow has some tips regarding additional business uses for LinkedIn.
17 Business Uses For LinkedIn
View more presentations from Webbed Marketing.
From a recent email to us:
In a major piece of good news for the advertising industry, the healthcare reform revenue proposals released by the House Ways and Means Committee last week do not include the much discussed provision to take away the federal tax deduction for prescription drug advertising.
Instead, the … read more
In an update to our post about the Serious Threat to Advertising Deductibility:
When it rains, it pours. As you know, disallowing the federal tax deduction for prescription drug advertising is being discussed in the Senate Finance Committee as a source of revenue for healthcare reform. House Ways and Means Committee … read more
Earlier today we received the following in an email from Clark Rector, Executive Vice President-Government Affairs for the American Advertising Federation. We thought it was worth sharing with our readers:
The Senate Finance Committee today is discussing revenue options for financing healthcare reform, including whether to tax advertising. The proposal under … read more
Why should you be using email marketing? Email marketing has the uncanny ability to captivate your consumer audience, that’s why! The proof is in the numbers, we’ll be taking a look at the numbers here.
According to new research by Epsilon, people who receive a companies permission-based emails are more likely … read more
I’ve decided to write this article in pen to prove a point. Currently, I’m writing with a BIC Bu2 Grip retractable ballpoint pen. It’s a simple, black pen. The experiment or goal is to see if I remember the name of this pen by the time I’m done.
I should apologize … read more
It’s been a week. I can finally start the healing process after two months of Christmas advertising creative cop-outs. I like Christmas, so don’t get ahead of yourself thinking this is some rant by a bitter 20-something because he didn’t get what he wanted. It’s quite the opposite. As I’ve … read more
A good slogan says a little about your company or entices people to come by your store. A great slogan positions your business and motivates customers.
Slogans are the glue that bonds your marketing campaign together. I have identified the main categories of slogans.
Unique – Every slogan should be unique, and … read more
Sorry Hollywood, I know you’ve had a rough year with the loss of Heath Ledger, Isaac Hayes, Bernie Mac and most recently, Paul Newman. But seriously, let’s end method acting. Bite the bullet and quit. I apologize to any readers who enjoy literary techniques as I have to refrain from … read more
