What type of a question is this? Your web site only has one home page, right? This is true, most web sites have a single home page that is considered the doorway to the rest of the web site.
Most home pages are designed to cater to the fact that this … read more
Advertising pays for art. In return, art propels the industry. Often times these artists push not only the limits of artistic expression, but also the way advertisers should think about an audience.
Tangent: If you don’t believe there is a symbiotic relationship between art and advertising, explain why the term for … read more
I was intrigued to read that 24-year-old Lady Gaga ranked number one in the “Most Creative People in Business” article in the June 2010 issue of Fast Company Magazine.
Could Stefani Germanotta (aka Lady Gaga) have really expected this amount of fame – this quickly? At this global level – probably … read more
Mark’s article, “Graphic Designer – Organized Chaos“, highlights the need for organization and structure from a design production standpoint. But what about the other end of the business?
As the Project Manager and Writer here at Absolute, I get the taste of the production world and sales world every day. Over … read more
I’ve been graphic designer for more than a decade and if I’ve learned anything, being organized is critical. As I’ve taken on more and more projects (in size and complexity), organizing the files related to the projects becomes increasingly important.
Now, I’m not saying that I always practice what I preach. … read more
Absolute Marketing Group is a finalist for the 2009 Small Business of the Year Award given by the Fargo Moorhead Chamber of Commerce.
The award is given to businesses with under 30 employees that show growth, invest in the community and offer a rewarding experience to employees.
The winner will be announced … read more
Since Al Gore first invented the Internet, um, since the Internet’s infancy, the domain name extension .com has been the standard for nearly all websites. Because so many .com domain names have been purchased over the decade, many companies are switching to a different domain name extension rather than jumbling … read more
Do you need to use a .MOBI domain name to get the most out of your mobile web site? The answer isn’t crystal clear.
First of all, if you simply want to protect your brand across many different versions of Top Level Domains (TLD’s) then you should consider registering the .mobi … read more
Need a low-cost Web presence? You might want to consider a blog.
Blog. It’s an Internet buzzword/phenomenon. Google the word “blog” and you’ll get over two billion results returned. Everyone’s talking about them, and it seems everyone’s got one. But what good are they to your small business or organization? You … read more
Absolute Marketing Group won 19 total awards at the 2009 ADDY awards Friday, February 26th. The four-year-old firm walked away with 7 gold awards, 11 silver awards and a Judge’s Choice Award. The number of gold awards and total awards was the second most awarded to a company in the … read more
At a recent presentation on the importance of social media, members of the audience asked some valuable questions regarding the balance between social media, like Facebook and Twitter, and traditional media, like television and print.
I think it would be beneficial to continue the discussion here. After reading this article, feel … read more
Brian’s blog comparing Traditional Media and Social Media got me thinking about how social media is shaping not only marketing, but our culture as a whole. Here are five words that social media is removing from the marketing vernacular.
1. Audience
Social media creates the opportunity for two-way communication between the brand … read more
Businesses and organizations face many tough decisions on a daily basis. One of the most important decisions is choosing who will design and develop your website. Common web design/developer choices include:
A person within the company who dabbles in web design and believes they can build the web site.
A … read more
At its core, advertising serves three fundamental components: (1) Deliver the right message (2) to the right person (3) at the right time. With text messaging technology, you can add a fourth fundamental component – to the right device.
Gone are the days of three-media marketing (print, tv and radio). … read more
If you are going to take your business identity online, whether in the form of setting up email accounts or developing a Web site, you will need to choose a domain name. If you make good use of your on-line presence, your domain name will become as important of an … read more
