An Elucidation of Non-Traditional Advertising
Non-traditional advertising encompasses anything that is not TV, radio, standard print or direct advertising. It is designed to cut through the clutter of traditional advertising and grab the attention of customers. Creativity and innovation are important aspects of this type of advertising and, if used properly, … read more
Think of your website as a creature in the ocean. Yeah, it’s a weird analogy, but let’s go with it. The ocean is the Internet with vast open waters and unexplored depths. Your website is floating around out there, ready to be found by anybody diving into the ocean. How easy is it … read more
Here’s a hypothetical, yet entirely possible situation.
Let’s say we have just spent a few days, or maybe a few weeks, or maybe even a few months planning, designing and developing a web site. We launched the site and we are live on the web. Great!
But wait…
This is where the fun … read more
Once you’ve overcome the awkwardness of requesting testimonials, it’s time to select a strategic approach to ask for a testimonial. I have outlined seven versatile approaches to cover most circumstances.
1. Thanktimonial
Tell the client that you appreciate their continued business and would like to express your gratitude by promoting their business … read more
Working with a designer isn’t as hard as you might think. Really.
I’ve been in the design game for a while now and have learned a few things about what makes a successful project. To me, the best way to make the process painless is through collaboration between the designer and … read more
Writing copy for business-to-business communications is like living an episode of Quantum Leap. You wake up in the body of a salesman working in an industry you don’t really know and have to complete certain objectives before you get to go home. It’s thrilling. It’s terrifying. It’s rewarding.
To organize this … read more
Balancing creative impact with media exposure has been a battle in every shop since the dawn of modern advertising. In our industry, we’ve even picked teams – suits versus creatives. It’s no secret that high-end graphic design adds professionalism and polish to any marketing piece. Work of that caliber takes … read more
What type of a question is this? Your web site only has one home page, right? This is true, most web sites have a single home page that is considered the doorway to the rest of the web site.
Most home pages are designed to cater to the fact that this … read more
Moorhead, MN – Absolute Marketing Group announces the hiring of Tiffanie McLean as media buyer. McLean’s responsibilities include planning advertising campaigns, media strategies and purchasing ads for clients’ businesses.
McLean, 35, is a native of Fargo. Before joining Absolute Marketing she spent her past five years working as the production manager … read more
Advertising pays for art. In return, art propels the industry. Often times these artists push not only the limits of artistic expression, but also the way advertisers should think about an audience.
Tangent: If you don’t believe there is a symbiotic relationship between art and advertising, explain why the term for … read more
I was intrigued to read that 24-year-old Lady Gaga ranked number one in the “Most Creative People in Business” article in the June 2010 issue of Fast Company Magazine.
Could Stefani Germanotta (aka Lady Gaga) have really expected this amount of fame – this quickly? At this global level – probably … read more
Mark’s article, “Graphic Designer – Organized Chaos“, highlights the need for organization and structure from a design production standpoint. But what about the other end of the business?
As the Project Manager and Writer here at Absolute, I get the taste of the production world and sales world every day. Over … read more
I’ve been graphic designer for more than a decade and if I’ve learned anything, being organized is critical. As I’ve taken on more and more projects (in size and complexity), organizing the files related to the projects becomes increasingly important.
Now, I’m not saying that I always practice what I preach. … read more
Absolute Marketing Group is a finalist for the 2009 Small Business of the Year Award given by the Fargo Moorhead Chamber of Commerce.
The award is given to businesses with under 30 employees that show growth, invest in the community and offer a rewarding experience to employees.
The winner will be announced … read more
Since Al Gore first invented the Internet, um, since the Internet’s infancy, the domain name extension .com has been the standard for nearly all websites. Because so many .com domain names have been purchased over the decade, many companies are switching to a different domain name extension rather than jumbling … read more
