Businesses and organizations face many tough decisions on a daily basis. One of the most important decisions is choosing who will design and develop your website. Common web design/developer choices include:
A person within the company who dabbles in web design and believes they can build the web site.
A … read more
At its core, advertising serves three fundamental components: (1) Deliver the right message (2) to the right person (3) at the right time. With text messaging technology, you can add a fourth fundamental component – to the right device.
Gone are the days of three-media marketing (print, tv and radio). … read more
If you are going to take your business identity online, whether in the form of setting up email accounts or developing a Web site, you will need to choose a domain name. If you make good use of your on-line presence, your domain name will become as important of an … read more
Hi, I’m Mark Huesman and I’ve let crappy web sites happen. I knew it was wrong when we were doing it, but it felt so good to get it done so fast. I’m not proud of it and I’m looking for redemption; redemption from my clients, redemption from their user … read more
Last week was ADDY week at Absolute, a time when we lay out all of our best creative work to submit into the local American Advertising Federation competition. After being elbows deep in print, broadcast and digital media, I had the opportunity to reflect on what I value in terms … read more
When you first designed the web site for your company or organization, what was the particular goal that you wanted your web site to help you achieve?
The answer to this question will tell you exactly what you need to focus on to improve your site’s value to you.
Let’s think about … read more
When developing and maintaining a web site, you need to keep your main goals in the forefront. Make sure that most of the time you spend working on your site is in support of the general goals that you want your web site to accomplish.
With that said, here’s five possible … read more
In Parts one and two of this series, I addressed some important questions about creating or updating your online marketing efforts. The last question you should ask yourself before implementing a new or improved feature of your online marketing or website strategy is “Is this feature or anything associated with … read more
Many businesses, maybe your own as well, are adopting social media marketing strategies. During this adoption process, you may have learned all about Twitter, Facebook, YouTube and many other social networking opportunities that allow you to get your content out in front of a bunch of fans and followers.
Is … read more
In the first part of this series, I talked in depth about usability and putting your customers first when thinking about your online marketing efforts. In Part 2, I’ll explain the second question you should ask yourself – “Is the time needed to develop, implement and maintain the feature justifiable?”
There … read more
By now, most people are aware of social media. While many still struggle to understand the full scope of this rapidly evolving medium, it’s clear social media is not a fad. With tens of millions logging in nationwide, Facebook is the undeniable kingpin of social media. Having a mass following … read more
Several months ago, Luke posted an article titled, “Is This Possible?” talking about the limitless capabilities of the Internet. I’d like to take this idea one step further. The real question isn’t “Can we do this?” but “Should we do this?
When it comes to website design and function, there are … read more
If you have been using the Internet for any time now, you probably have noticed something… you have a ton of passwords and user accounts you need to keep track of!
Twitter, Facebook, Linked-in, Google Analytics, your blog site, your webmail, your online banking – and the list goes on and … read more
If an economist were to look at Fargo-Moorhead during the last few months of 2009, he or she would not expect the economy to be holding. A record snowfall, a flood, a recession and a blizzard during a flood during the recession would appear to cripple any market in the … read more
