Absolute Marketing Group» The Absolute Truth

The Elixir of Knowledge: Non-Traditional Advertising

Grant Christian — Mon, 15 Aug 2011 13:11:09 +0000

An Elucidation of Non-Traditional Advertising

Non-traditional advertising encompasses anything that is not TV, radio, standard print or direct advertising. It is designed to cut through the clutter of traditional advertising and grab the attention of customers. Creativity and innovation are important aspects of this type of advertising and, if used properly, ... read more

Does Your Web Site Have Tentacles?

Luke Petterson, Interactive Director — Tue, 31 May 2011 12:41:52 +0000

Think of your website as a creature in the ocean. Yeah, it’s a weird analogy, but let’s go with it. The ocean is the Internet with vast open waters and unexplored depths. Your website is floating around out there, ready to be found by anybody diving into the ocean. How easy is it ... read more

Launching a Web Site is Just The Beginning

Luke Petterson, Interactive Director — Fri, 14 Jan 2011 14:43:58 +0000

Here’s a hypothetical, yet entirely possible situation.

Let’s say we have just spent a few days, or maybe a few weeks, or maybe even a few months planning, designing and developing a web site. We launched the site and we are live on the web. Great!

But wait…

This is where the fun ... read more

Seven Approaches to Ask for a Testimonial

MacDalton Berns, Marketing Advisor — Tue, 07 Dec 2010 21:58:05 +0000

Once you’ve overcome the awkwardness of requesting testimonials, it’s time to select a strategic approach to ask for a testimonial. I have outlined seven versatile approaches to cover most circumstances.

1. Thanktimonial

Tell the client that you appreciate their continued business and would like to express your gratitude by promoting their business ... read more

Design for Success

Mark Huesman, Creative Director — Wed, 15 Sep 2010 21:45:14 +0000

Working with a designer isn’t as hard as you might think. Really.

I’ve been in the design game for a while now and have learned a few things about what makes a successful project. To me, the best way to make the process painless is through collaboration between the designer and ... read more

Quantum Leap: Business to Business Copywriting

Jason Jacobson, Writer — Wed, 15 Sep 2010 21:37:13 +0000

Writing copy for business-to-business communications is like living an episode of Quantum Leap. You wake up in the body of a salesman working in an industry you don’t really know and have to complete certain objectives before you get to go home. It’s thrilling. It’s terrifying. It’s rewarding.

To organize this ... read more

5ives: Ways to Save Money on Graphic Design Costs

Jason Jacobson, Writer — Wed, 15 Sep 2010 21:28:20 +0000

Balancing creative impact with media exposure has been a battle in every shop since the dawn of modern advertising. In our industry, we’ve even picked teams – suits versus creatives. It’s no secret that high-end graphic design adds professionalism and polish to any marketing piece. Work of that caliber takes ... read more

What Is the Real Home Page on Your Web Site?

Luke Petterson, Interactive Director — Tue, 17 Aug 2010 14:20:35 +0000

What type of a question is this? Your web site only has one home page, right? This is true, most web sites have a single home page that is considered the doorway to the rest of the web site.

Most home pages are designed to cater to the fact that this ... read more

Absolute Marketing Group Announces Hiring of Media Buyer

Jason Jacobson, Writer — Tue, 17 Aug 2010 13:57:48 +0000

Moorhead, MN – Absolute Marketing Group announces the hiring of Tiffanie McLean as media buyer. McLean’s responsibilities include planning advertising campaigns, media strategies and purchasing ads for clients’ businesses.

McLean, 35, is a native of Fargo. Before joining Absolute Marketing she spent her past five years working as the production manager ... read more

5ives: A Music Marketing Mindset for Your Business

Jason Jacobson, Writer — Wed, 23 Jun 2010 21:17:13 +0000

Advertising pays for art. In return, art propels the industry. Often times these artists push not only the limits of artistic expression, but also the way advertisers should think about an audience.

Tangent: If you don’t believe there is a symbiotic relationship between art and advertising, explain why the term for ... read more