Do you need to use a .MOBI domain name to get the most out of your mobile web site? The answer isn’t crystal clear.
First of all, if you simply want to protect your brand across many different versions of Top Level Domains (TLD’s) then you should consider registering the .mobi … read more
Need a low-cost Web presence? You might want to consider a blog.
Blog. It’s an Internet buzzword/phenomenon. Google the word “blog” and you’ll get over two billion results returned. Everyone’s talking about them, and it seems everyone’s got one. But what good are they to your small business or organization? You … read more
Absolute Marketing Group won 19 total awards at the 2009 ADDY awards Friday, February 26th. The four-year-old firm walked away with 7 gold awards, 11 silver awards and a Judge’s Choice Award. The number of gold awards and total awards was the second most awarded to a company in the … read more
At a recent presentation on the importance of social media, members of the audience asked some valuable questions regarding the balance between social media, like Facebook and Twitter, and traditional media, like television and print.
I think it would be beneficial to continue the discussion here. After reading this article, feel … read more
Brian’s blog comparing Traditional Media and Social Media got me thinking about how social media is shaping not only marketing, but our culture as a whole. Here are five words that social media is removing from the marketing vernacular.
1. Audience
Social media creates the opportunity for two-way communication between the brand … read more
Businesses and organizations face many tough decisions on a daily basis. One of the most important decisions is choosing who will design and develop your website. Common web design/developer choices include:
A person within the company who dabbles in web design and believes they can build the web site.
A … read more
At its core, advertising serves three fundamental components: (1) Deliver the right message (2) to the right person (3) at the right time. With text messaging technology, you can add a fourth fundamental component – to the right device.
Gone are the days of three-media marketing (print, tv and radio). … read more
If you are going to take your business identity online, whether in the form of setting up email accounts or developing a Web site, you will need to choose a domain name. If you make good use of your on-line presence, your domain name will become as important of an … read more
Hi, I’m Mark Huesman and I’ve let crappy web sites happen. I knew it was wrong when we were doing it, but it felt so good to get it done so fast. I’m not proud of it and I’m looking for redemption; redemption from my clients, redemption from their user … read more
Last week was ADDY week at Absolute, a time when we lay out all of our best creative work to submit into the local American Advertising Federation competition. After being elbows deep in print, broadcast and digital media, I had the opportunity to reflect on what I value in terms … read more
When you first designed the web site for your company or organization, what was the particular goal that you wanted your web site to help you achieve?
The answer to this question will tell you exactly what you need to focus on to improve your site’s value to you.
Let’s think about … read more
When developing and maintaining a web site, you need to keep your main goals in the forefront. Make sure that most of the time you spend working on your site is in support of the general goals that you want your web site to accomplish.
With that said, here’s five possible … read more
In Parts one and two of this series, I addressed some important questions about creating or updating your online marketing efforts. The last question you should ask yourself before implementing a new or improved feature of your online marketing or website strategy is “Is this feature or anything associated with … read more
Many businesses, maybe your own as well, are adopting social media marketing strategies. During this adoption process, you may have learned all about Twitter, Facebook, YouTube and many other social networking opportunities that allow you to get your content out in front of a bunch of fans and followers.
Is … read more
In the first part of this series, I talked in depth about usability and putting your customers first when thinking about your online marketing efforts. In Part 2, I’ll explain the second question you should ask yourself – “Is the time needed to develop, implement and maintain the feature justifiable?”
There … read more
