By now, most people are aware of social media. While many still struggle to understand the full scope of this rapidly evolving medium, it’s clear social media is not a fad. With tens of millions logging in nationwide, Facebook is the undeniable kingpin of social media. Having a mass following … read more
Several months ago, Luke posted an article titled, “Is This Possible?” talking about the limitless capabilities of the Internet. I’d like to take this idea one step further. The real question isn’t “Can we do this?” but “Should we do this?
When it comes to website design and function, there are … read more
If you have been using the Internet for any time now, you probably have noticed something… you have a ton of passwords and user accounts you need to keep track of!
Twitter, Facebook, Linked-in, Google Analytics, your blog site, your webmail, your online banking – and the list goes on and … read more
If an economist were to look at Fargo-Moorhead during the last few months of 2009, he or she would not expect the economy to be holding. A record snowfall, a flood, a recession and a blizzard during a flood during the recession would appear to cripple any market in the … read more
As a marketing gimmick, “Going Green” must be destroyed. People throw around buzzwords like they’re a good thing. Living in Minnesota, where mosquitoes could be the state bird, the term buzz doesn’t conjure up images of trendy hype. To me, buzzwords evoke fury caused by the thought of my three … read more
A life-long Fargo resident breaks down five common misconceptions of the Fargo-Moorhead area.
Absolute Marketing has moved. Geographically we didn’t move very far from our spot in Moorhead. In fact, we’re no more than 40 steps away from our original location. But in terms of growth, we’ve moved a long way from our humble 600 sq ft beginnings.
The wall we knocked down after … read more
I realize it’s only February, but this is the time when a majority of college seniors start to feel the inevitable panic that comes with graduation and the need to find a paying gig. Maybe I’m still feeling the love from my Valentine’s Day hangover, but since my story about … read more
You’ve decided to have your web site professionally designed and developed. Good decision! Now what?
You might already be thinking about the look of your web site or thinking about some cool bells-and-whistles that would be fun to have on your web site. Stop now.
First things first – you need to … read more
A good slogan says a little about your company or entices people to come by your store. A great slogan positions your business and motivates customers.
Slogans are the glue that bonds your marketing campaign together. I have identified the main categories of slogans.
Unique – Every slogan should be unique, and … read more
As an entrepreneur, you always had your dream business in mind. Regardless of the industry or niche, something possessed you to branch out and start on your own. As your dream came to fruition, this newborn business needed a name, and so began one of the most exciting journeys for … read more
Here’s the scenario: you’ve just launched a new web site, now you need to get some visitors.
There are many ways to drive traffic to your site, including but not limited to:
Tell people you know to go there
Put your web site address on all your marketing materials
Work on getting your site … read more
If you are planning to go it alone with Search Engine Optimization, here are a few basics to help climb the search ranks.
1- Avoid pronouns. It, they, these, those, our, he, she and their should be avoided when possible. These words are vague and get overlooked by search engines.
2- Use … read more
