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20
Jan
12

Bowling for Christmas

Pins fell. Snow didn’t.

Absolute threw a wrench in the traditional office party, treating all the employees to an evening on the lanes. Sure, there were laughs during the ridiculous and random white elephant gift exchange. And yes, there were some adult beverages served. But the real magic of the evening … read more



18
Jan
12

5ives: Ways to Think About Trade Show Banners

Trade shows are beautiful madness. Amidst the chaos and struggle to stand out, you need signage. What should go on your signs? The flexibility offered by a trade show leaves the door wide open. To help, here are five ways to think about what a trade show banner or sign … read more



18
Jan
12

Trade Show Graphics: Know Your Role

Trade shows are a unique marketing animal.

Trade shows are one of the few marketing options that will corral you next to your competitors for 12 hours, while an endless supply of potential customers come your way.

Now isn’t the time to hold punches. Be aggressive. In this arena, graphics and traditional … read more



18
Jan
12

Direct Mail Marketing: What’s the Big Deal?

What comes to mind when you think of direct mail marketing? For most of us we see this as an advertising discipline in which marketing communications such as letters, pamphlets, brochures and post cards are sent straight to customers using the postal service. Though this is true, there is a … read more



14
Dec
11

For Easier Copywriting, Think Law and Order

I’ve been spending my nights watching Law and Order from the beginning of the series (because I’m cool like that). Even with the antiquated wardrobes and technology, it’s easy to see why this show has lasted for so long. The writing is simply phenomenal. As a viewer, you take two journeys … read more



13
Dec
11

5ives: Easy-to-Break Habits with Responsive Web Design

The Web continues to evolve with design in mind. (Hooray.) As designers, or simply web aficionados, we ought to support the advances by changing our thinking when it comes to web design. The prevalence of smartphone browsers and mobile websites spurred the development of responsive web design. It’s up to … read more



14
Nov
11

Absolute Gets Festive for Fraser

It’s the time of year for good cheer and great causes. On November 9, Absolute spruced up a Christmas tree in celebration of Fraser, Ltd.’s  Festival of Trees event.  This event invites area businesses to decorate artificial trees, which will be delivered to families who otherwise would … read more



7
Nov
11

Copywriting and Reading Levels

I love language. Anyone who’s read my monthly article probably knows this. You also might know that I loathe clichĂ©s and empty words as much as I love puns. Recently, I began experimenting with wordplay of a different kind – using the reading level tool in Microsoft Word. The purpose of the tool … read more



7
Nov
11

5ives: QR Code Woes and 5 Easy Fixes

Watch a Chimpanzee Riding on a Segway

QR Codes are everywhere. As the hottest trend in marketing since social media, a lot of people are experimenting with this new technology. Like any experiment, some results work and some blow up in your face. This explosion of QR Codes in Fargo-Moorhead has … read more



7
Nov
11

What is a QR Code and Why Do You Need One?

In the past several months it seems to be that more and more customers are asking about QR codes or are interested in implementing them into their marketing. I thought it might be a good idea to cover the background of QR codes, some common applications and a few best … read more



12
Oct
11

5ives: Observations on Your Brain and Branding

In Mac’s article, “Selling with Story”, he points to scientific literature on why stories are an effective selling tool. Since we’re getting all academic up in here, I thought I’d take it a step further and see if I could drum up exactly how stories could be used in advertising.

I … read more



12
Oct
11

Selling with Story

Last week I was driving my gray Mazda Tribute down the road, doing what I love to do, drinking coffee and looking at billboards. Some may call it distracted driving, I call it marketing research. Over the past trips through town and on the interstate, I have noticed an influx of … read more



12
Oct
11

Absolute Enlists Video Editor

Moorhead, MN – Absolute Marketing Group announces the hiring of Scott Tostenrud as Video Editor. Tostenrud’s responsibilities include: video editing, audio production, video capture and animation. Tostenrud’s talents are the latest addition to Absolute Marketing Group’s award-winning video and audio production team.

Tostenrud hails from Redwood Falls, MN and possesses a robust … read more



30
Sep
11

5ives: Truths About Absolute’s Creative Process

Each creative person is different.

For instance, you might see a designer with a button-up shirt and khakis working away on a crisp, white Mac.

Or, you might see someone and go, “Is that a hobo? Nope. He’s wearing great shoes, must be an artist.”

Put different creative personalities into a professional setting … read more



16
Sep
11

Advertising Writing Word Spotlight: Good is Average

When it comes to using the word “good” in copywriting, I immediately think of the size options for soft drinks at fast food joints. I might be under 30, but I still remember a time when there was a small, medium and large size. Now, there’s no such thing as … read more



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