Pins fell. Snow didn’t.
Absolute threw a wrench in the traditional office party, treating all the employees to an evening on the lanes. Sure, there were laughs during the ridiculous and random white elephant gift exchange. And yes, there were some adult beverages served. But the real magic of the evening … read more
Trade shows are beautiful madness. Amidst the chaos and struggle to stand out, you need signage. What should go on your signs? The flexibility offered by a trade show leaves the door wide open. To help, here are five ways to think about what a trade show banner or sign … read more
Trade shows are a unique marketing animal.
Trade shows are one of the few marketing options that will corral you next to your competitors for 12 hours, while an endless supply of potential customers come your way.
Now isn’t the time to hold punches. Be aggressive. In this arena, graphics and traditional … read more
What comes to mind when you think of direct mail marketing? For most of us we see this as an advertising discipline in which marketing communications such as letters, pamphlets, brochures and post cards are sent straight to customers using the postal service. Though this is true, there is a … read more
I’ve been spending my nights watching Law and Order from the beginning of the series (because I’m cool like that). Even with the antiquated wardrobes and technology, it’s easy to see why this show has lasted for so long. The writing is simply phenomenal. As a viewer, you take two journeys … read more
The Web continues to evolve with design in mind. (Hooray.) As designers, or simply web aficionados, we ought to support the advances by changing our thinking when it comes to web design. The prevalence of smartphone browsers and mobile websites spurred the development of responsive web design. It’s up to … read more
It’s the time of year for good cheer and great causes. On November 9, Absolute spruced up a Christmas tree in celebration of Fraser, Ltd.’s  Festival of Trees event.  This event invites area businesses to decorate artificial trees, which will be delivered to families who otherwise would … read more
I love language. Anyone who’s read my monthly article probably knows this. You also might know that I loathe clichĂ©s and empty words as much as I love puns. Recently, I began experimenting with wordplay of a different kind – using the reading level tool in Microsoft Word. The purpose of the tool … read more
Watch a Chimpanzee Riding on a Segway
QR Codes are everywhere. As the hottest trend in marketing since social media, a lot of people are experimenting with this new technology. Like any experiment, some results work and some blow up in your face. This explosion of QR Codes in Fargo-Moorhead has … read more
In the past several months it seems to be that more and more customers are asking about QR codes or are interested in implementing them into their marketing. I thought it might be a good idea to cover the background of QR codes, some common applications and a few best … read more
In Mac’s article, “Selling with Story”, he points to scientific literature on why stories are an effective selling tool. Since we’re getting all academic up in here, I thought I’d take it a step further and see if I could drum up exactly how stories could be used in advertising.
I … read more
Last week I was driving my gray Mazda Tribute down the road, doing what I love to do, drinking coffee and looking at billboards. Some may call it distracted driving, I call it marketing research. Over the past trips through town and on the interstate, I have noticed an influx of … read more
Moorhead, MN – Absolute Marketing Group announces the hiring of Scott Tostenrud as Video Editor. Tostenrud’s responsibilities include: video editing, audio production, video capture and animation. Tostenrud’s talents are the latest addition to Absolute Marketing Group’s award-winning video and audio production team.
Tostenrud hails from Redwood Falls, MN and possesses a robust … read more
Each creative person is different.
For instance, you might see a designer with a button-up shirt and khakis working away on a crisp, white Mac.
Or, you might see someone and go, “Is that a hobo? Nope. He’s wearing great shoes, must be an artist.”
Put different creative personalities into a professional setting … read more
When it comes to using the word “good” in copywriting, I immediately think of the size options for soft drinks at fast food joints. I might be under 30, but I still remember a time when there was a small, medium and large size. Now, there’s no such thing as … read more
