Guerrilla marketing is a sucker punch. Its unexpected impact leaves you breathless.
The difference in this type of marketing, versus traditional marketing, is that there’s a payoff for the recipient. So maybe a better way to state it is that guerrilla marketing is a lolli-punch. Its impact is unexpected and sweet.
Using this … read more
Mac Berns Celebrates Latest Acquisition
Moorhead, MN – On July 11, MacDalton Berns announced the hiring of Augustus “Auggie” Berns as Office Infant. As a recent graduate of the U, Augustus brings a fresh face and unlimited potential to the team.
“My wife and I are really excited,” Absolute marketing advisor, … read more
Absolute is excited about the launch of The State of Energy Summit 2011 website. Hosted by The Chamber, the summit attracts the best and brightest in the energy sector. Absolute Marketing Group worked closely with The Chamber this past month to pull the website and other elements … read more
I picked up an iPhone 4 a while back and boy oh boy is it neat. My introduction to the fourth screen has been incredible. I thought I was attached to my phone before, but now I carry this device like a Jedi packs his light-saber. Even though I’ve had … read more
As the move continues towards an Internet that is increasingly being accessed by mobile devices, businesses must be absolutely sure that they are prepared for the people that are trying to find them on the Web through a mobile device.
What can a business do to be prepared for this? … read more
I made a mistake last week. I erroneously eavesdropped on a teenage conversation. Not only did I suddenly feel far older than I actually am, but I felt inclined to lay the linguistic smack down on these pimple people.
Slang exists in every generation. Phrases such as “the bomb” and “bling” are … read more
We’re an advertising and marketing firm. Our core products are ideas. These ideas go by several names: marketing strategies, creative concepts, website architecture, positioning statements and a myriad of others. At the end of the day, they are all just intangible thoughts meant to sell your goods or services. Using … read more
Luke Petterson’s most recent article “Does Your Website Have Tentacles?” talks about how to make sure your website is capable of reaching out and bringing in visitors. For this installment of the 5ives, I’d like to keep with the aquatic theme to help give a new perspective on some of … read more
Here’s the scenario:
You developed a gutsy advertising campaign. The highly conceptual creative execution stemmed from a sound, reasonable strategy. Everything looks slick, sophisticated, cool and trendy. The ads runs. The phone calls pour in.
The campaign flops.
The phone rings again. Instead of a disgruntled member of the public, it’s oversight. They … read more
Fargo, ND – For the second year in a row, Absolute Marketing Group was named one of three finalists for The Chamber of Fargo Moorhead West Fargo Chamber Choice Small Business of the Year award. Nearly 100 businesses and non-profits were nominated for The Chamber’s most prestigious awards. While the … read more
Absolute Marketing Group Hires Two New Full-Time Team Members
Moorhead, MN – Â In May, Absolute Marketing Group welcomed Matt Anderson and Tim McMichael to its full-time roster. Anderson adds to Absolute’s award-winning Creative Department as a Graphic Designer while McMichael joins Absolute’s renowned Interactive Department as a Web Developer.
Anderson, a West … read more
Some writers dream of penning scripts for Super Bowl ads. Some writers still salivate for a hearty sales brochure. Not me. Give me a 48′ x 14′ vinyl canvas, an audience traveling at 70 mph and you’ll have yourself one giddy wordsmith.
No other advertising medium, to my knowledge, is as challenging for a copywriter as … read more
Nowadays, the question isn’t so much, “what’s on TV?” rather, the question is “what type of TV are you watching?” In the last 50 years, television has gone from a three-station, living room campfire to a portable, consumer-driven entertainment medium. Much like the portable radio and cassette player transformed audio consumption in … read more
It’s no secret that the television media is changing. Sites like Hulu and the widespread use of DVR have made it more challenging for advertisers to penetrate the viewing audience. National advertisers have the resources to be a little more covert with product placement or other stealth tactics.
But in a small market … read more
Simply put, a one-off is an advertisement outside of your annual campaign. Most companies use one-off advertising for special promotions, events, product launches, etc.
For example, if I make pizzas and promote my pizzeria as a classic, Italian-style family restaurant, my branding would most likely target women with warm imagery and … read more
