Comments for Absolute Marketing Group http://www.absolutemg.com Growth through creative innovation. Tue, 24 Jan 2012 15:21:32 +0000 hourly 1 http://wordpress.org/?v=3.0.4 Comment on Trade Show Graphics: Know Your Role by Cheryl Ehrichs http://www.absolutemg.com/2012/01/trade-show-graphics-know-your-role/comment-page-1/#comment-2023 Cheryl Ehrichs Tue, 24 Jan 2012 15:21:32 +0000 http://www.absolutemg.com/?p=3055#comment-2023 Mark, I will be sharing this article with exhibitors at future events. It is so important for exhibitors to follow through with a marketing plan that includes attention-getting display materials and a strong staff who actively see this as a great way to promote their product or service. As an event planner, it is disappointing to see a business pay for exhibit space; pay a couple of people who then sit in their chairs chatting amongst themselves instead of being the dynamic catalyst to create excitement and interest in their business. Thanks! Mark,
I will be sharing this article with exhibitors at future events.
It is so important for exhibitors to follow through with a marketing plan that includes attention-getting display materials and a strong staff who actively see this as a great way to promote their product or service.
As an event planner, it is disappointing to see a business pay for exhibit space; pay a couple of people who then sit in their chairs chatting amongst themselves instead of being the dynamic catalyst to create excitement and interest in their business.
Thanks!

]]> Comment on 5ives: Ways to Think About Trade Show Banners by Sarah http://www.absolutemg.com/2012/01/5ives-ways-to-think-about-trade-show-banners/comment-page-1/#comment-2022 Sarah Mon, 23 Jan 2012 22:15:21 +0000 http://www.absolutemg.com/?p=3059#comment-2022 Great points! Overall it needs to be inviting and eye-catching. Great points! Overall it needs to be inviting and eye-catching.

]]> Comment on Manually Install php on WampServer by Larry C http://www.absolutemg.com/2010/08/manually-install-php-on-wampserver/comment-page-1/#comment-2011 Larry C Sat, 17 Dec 2011 06:03:09 +0000 http://www.absolutemg.com/?p=2251#comment-2011 TO: Guillermo - I had the same issue with wampmanager.ini getting re-written to it's original state no matter my attempts to rectify the situation, e.g, restarting WAMP and my PC. So, I renamed wampmanager.ini to wampmgr.ini and modified \wamp\scripts\config.inc.php to reflect the change. ( i.e., $wampserverIniFile = '../wampmgr.ini'; ) I did this because I wanted the WAMP tray menu to get updated [ I.E. a checkmark (Glyph: 13 in the ini) appear by the current version after switching versions. ] However, I noticed the tray menu was not getting updated even though the wampmgr.ini reflected the switch. I changed back to wampmanager.ini and now everything works as expected. Yes, wampmanager.ini is re-written at startup but my changes aren't lost. Very strange but acceptable. TO: Guillermo – I had the same issue with wampmanager.ini getting re-written to it’s original state no matter my attempts to rectify the situation, e.g, restarting WAMP and my PC.

So, I renamed wampmanager.ini to wampmgr.ini and modified \wamp\scripts\config.inc.php to reflect the change. ( i.e., $wampserverIniFile = ‘../wampmgr.ini’; )

I did this because I wanted the WAMP tray menu to get updated [ I.E. a checkmark (Glyph: 13 in the ini) appear by the current version after switching versions. ] However, I noticed the tray menu was not getting updated even though the wampmgr.ini reflected the switch.

I changed back to wampmanager.ini and now everything works as expected. Yes, wampmanager.ini is re-written at startup but my changes aren’t lost. Very strange but acceptable.

]]> Comment on Manually Install php on WampServer by Larry C http://www.absolutemg.com/2010/08/manually-install-php-on-wampserver/comment-page-1/#comment-2010 Larry C Sat, 17 Dec 2011 05:30:33 +0000 http://www.absolutemg.com/?p=2251#comment-2010 Becky - Excellent. Any idea if this works for MySQL also via the ZIP? I am sure the configuration you outlined will but not if WAMP will still work properly. Guess I will find out :) Becky – Excellent. Any idea if this works for MySQL also via the ZIP? I am sure the configuration you outlined will but not if WAMP will still work properly. Guess I will find out :)

]]> Comment on Method Acting, “As If” Marketing by For Easier Copywriting, Think Law and Order – Absolute Marketing Group http://www.absolutemg.com/2008/11/method-acting-as-if-marketing/comment-page-1/#comment-2009 For Easier Copywriting, Think Law and Order – Absolute Marketing Group Wed, 14 Dec 2011 20:47:53 +0000 http://www.absolutemg.com/?p=270#comment-2009 [...] few years ago, I wrote a rather angst-filled blog about the “as if” in advertising. The “as if” is a tool used by actors to [...] [...] few years ago, I wrote a rather angst-filled blog about the “as if” in advertising. The “as if” is a tool used by actors to [...]

]]> Comment on Manually Install php on WampServer by Lucinda Alves http://www.absolutemg.com/2010/08/manually-install-php-on-wampserver/comment-page-1/#comment-2007 Lucinda Alves Mon, 05 Dec 2011 12:28:52 +0000 http://www.absolutemg.com/?p=2251#comment-2007 The desk tray icon is 2/3 yellow. My php version is 5.2.17. Any help is appreciated. The desk tray icon is 2/3 yellow. My php version is 5.2.17.
Any help is appreciated.

]]> Comment on Copywriting and Reading Levels by Tom Jacobson http://www.absolutemg.com/2011/11/copywriting-and-reading-levels/comment-page-1/#comment-2004 Tom Jacobson Wed, 16 Nov 2011 14:48:26 +0000 http://www.absolutemg.com/?p=2963#comment-2004 Well done, my son! King of Slogania Well done, my son!
King of Slogania

]]> Comment on 51 Essential WordPress Plugins (and bonus functions!) by Seattle Home Theater Speakers http://www.absolutemg.com/2009/12/51-essential-wordpress-plugins-and-bonus-functions/comment-page-1/#comment-1989 Seattle Home Theater Speakers Fri, 21 Oct 2011 02:54:23 +0000 http://www.absolutemg.com/?p=1268#comment-1989 Great info Wordpress is the way to go it organically gets optimized much quicker than my old site Great info WordPress is the way to go it organically gets optimized much quicker than my old site

]]> Comment on Selling with Story by Mark Puppe http://www.absolutemg.com/2011/10/selling-with-story/comment-page-1/#comment-1987 Mark Puppe Tue, 18 Oct 2011 16:12:49 +0000 http://www.absolutemg.com/?p=2880#comment-1987 Great post, Mac! Absolute Marketing is micro among marketing agencies because it actually has a clue about that of which Dr. Brown Rutledge speaks--the essential need for message senders to identify with an audience. Marketing agencies and their clients are addicted to the false notion that graphics, trinkets, template photos, and marketing materials in general convince an audience that the sender's product, idea, service, or mission is superior others the audience considers. Instead, such agencies dismiss stories, and therefore common language and experiences, as the primary variable force in determining whether an a message actually captivates, wins, and sustains an audience. Not until senders match their message via stories, metaphors, common language, and other identification schemes that stimulate the audience's emotions and harmonize with their values will an audience trust the sender enough to respond and act in the sender's favor. Why? Because people across the board are skeptical of almost everything they perceive as an attempt to convince them. That's why so many marketing agencies, present company excluded, fail to actually win audiences for their clients. Anything said can be refuted, but a person's own experiences, values, and aspirations cannot because a person identifies with the things inside their own minds best. Thank you for a refreshing spot-on post. After reading my response, it could probably go on my own blog. Great post, Mac!

Absolute Marketing is micro among marketing agencies because it actually has a clue about that of which Dr. Brown Rutledge speaks–the essential need for message senders to identify with an audience.

Marketing agencies and their clients are addicted to the false notion that graphics, trinkets, template photos, and marketing materials in general convince an audience that the sender’s product, idea, service, or mission is superior others the audience considers.

Instead, such agencies dismiss stories, and therefore common language and experiences, as the primary variable force in determining whether an a message actually captivates, wins, and sustains an audience.

Not until senders match their message via stories, metaphors, common language, and other identification schemes that stimulate the audience’s emotions and harmonize with their values will an audience trust the sender enough to respond and act in the sender’s favor.

Why? Because people across the board are skeptical of almost everything they perceive as an attempt to convince them. That’s why so many marketing agencies, present company excluded, fail to actually win audiences for their clients.

Anything said can be refuted, but a person’s own experiences, values, and aspirations cannot because a person identifies with the things inside their own minds best.

Thank you for a refreshing spot-on post. After reading my response, it could probably go on my own blog.

]]> Comment on Selling with Story by 5ives: Observations on Your Brain and Branding – Absolute Marketing Group http://www.absolutemg.com/2011/10/selling-with-story/comment-page-1/#comment-1981 5ives: Observations on Your Brain and Branding – Absolute Marketing Group Wed, 12 Oct 2011 19:22:53 +0000 http://www.absolutemg.com/?p=2880#comment-1981 [...] Mac’s article, “Selling with Story”, he points to scientific literature on why stories are an effective selling tool. Since we’re [...] [...] Mac’s article, “Selling with Story”, he points to scientific literature on why stories are an effective selling tool. Since we’re [...]

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