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The absolute truth is a monthly newsletter published by Absolute Marketing Group
to assist businesses in marketing their company
effectively.
www.Choosing-The-Right-Domain-Name
-For-Your-Business.com
By Luke Petterson
If you are going to take your business identity online, whether in the
form of setting up email accounts or developing a Web site, you will need
to choose a domain name. If you make good use of your on-line presence,
your domain name will become as important of an identifier of your business
as the name of your business.
Most business owners usually think nameofmybusiness.com as the first
option when choosing a domain name. In many instances this is probably
the best decision, especially if you are able to register the domain spelled
exactly as your business name. In some instances the domain may not be
available. In other instances your business name might not translate to
an easy-to-remember and easy-to-read domain name.
Once you choose a domain name, more than likely it will be with your
business for a long time to come. It will be printed on business cards
and other marketing materials, and may be listed in directories and phone
books. It will become difficult to change your domain name if you are
actively pushing an on-line presence. You will want to make sure you make
the right choice.
Even if your domain name choice seems like a no-brainer, you should
consider the following:
Your domain name does not necessarily have to be your business name.
It could contain words that are related to the services you offer. Just
as an example, let's say your business name is Super Duper Propeller
Hat Company of Fargo-Moorhead. One of the first options to come to your
head for a domain name might be superduperpropellerhatcompany.com. That
would make for some long e-mail addresses and people would probably spell
it wrong often. A better domain name option, if available, might be prophats.com
or prop-hats.com.
Will your domain name be easy to spell? Will potential clients and
customers be able to spell it out just by hearing the domain name? Will
you be able to convey your domain name over-the-phone or by talking to
somebody without having to spell out each letter several times?
Is your domain name concise and to the point? Can you enunciate and
pronounce your domain clearly? Will the process of typing your domain
or trying to remember how to spell your domain frustrate and confuse
potential customers and clients?
Once you have decided on a domain name, test it out by asking colleagues
and friends for input on your choice. Your test audience might have a
certain reaction to the name that will give you an idea of how clients
will react to your domain. If you don't consistently get confused responses
to a domain name, you've probably got a winner!
Luke Petterson is the Interactive Director for Absolute Marketing Group
located in Moorhead, MN. Feel free to contact Luke at 218.284.1111, luke@absolutemg.com
or luketravispetterson@absolutemarketinggroup.advwebgroup.incorporated.biz
(just kidding!) for more information.
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Do you want an e-newsletter like this for your business? Absolute Marketing Group can help,
call us at 218-284-1111 or e-mail us at info@absolutemg.com
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