Absolute Marketing Group

Confidentiality is Essential to Marketing Success

MacDalton Berns, Marketing Advisor — Tue, 09 Mar 2010 16:58:21 +0000

Have you noticed an increasing number of companies tagging their email message signatures with 150-word confidentiality disclaimers? While message recipients may see this act as annoying and unneeded, I think it is a good marketing tactic because confidentiality of company information is essential for marketing success.

WHAT IS CONFIDENTIAL? Confidential company information ... read more

Corporate Identity � Professional Presence Required

mark — Tue, 09 Mar 2010 14:49:40 +0000

Many businesses do not put enough resources into creating, maintaining and improving a healthy corporate identity. Some businesses view their corporate identity as just what customers think about their sales team and people answering telephone calls. This narrow-minded thinking may be cause for loss of sales.

Corporate identity is the “persona” ... read more

Old-School Hot-Iron Branding

MacDalton Berns, Marketing Advisor — Tue, 02 Mar 2010 16:39:52 +0000

I am burnt out on articles about brand management, brand evolution, brand identity, brand strategy, brand hijacking, brand positioning and other terms that sound trendy next to the word brand. What’s next brand muffin? When I think about the brand concept, I choose to go old school.

My great-grandfather Dalton ... read more

The Benefits of Professional Web Design & Development

luke — Tue, 02 Mar 2010 16:09:27 +0000

Businesses and organizations face many tough decisions on a daily basis. One of the most important decisions is choosing who will design and develop your website. Common web design/developer choices include:

A person within the company who dabbles in web design and believes they can build the web site. A ... read more

Brian Meckler Featured in Bison Briefs

luke — Fri, 26 Feb 2010 21:05:28 +0000

Alumnus builds marketing firm

For NDSU alumnus Brian Meckler, success is the sum of doing your homework plus the willingness to put in a lot of time and effort.

A 1998 graduate who majored in business administration, Meckler and a former co-worker launched the award-winning Absolute Marketing Group in ... read more

Fargo Billiards & Absolute Marketing Group: KVLY Invest In Your Valley TV Spot

brian — Tue, 23 Feb 2010 22:41:19 +0000

Absolute Marketing Group and Fargo Billiards both appear in this Invest in Your Valley TV spot that has ran on KVLY in the Fargo-Moorhead area. Absolute was honored to aid Fargo Billiards in launching their new business through a wide range of media.

Text Marketing Connects with Convenience

MacDalton Berns, Marketing Advisor — Tue, 23 Feb 2010 20:03:42 +0000

At its core, advertising serves three fundamental components: (1) Deliver the right message (2) to the right person (3) at the right time. With text messaging technology, you can add a fourth fundamental component � to the right device.

Gone are the days of three-media marketing (print, tv and radio). ... read more

Choosing The Right Domain Name For Your Business

luke — Tue, 23 Feb 2010 16:02:32 +0000

If you are going to take your business identity online, whether in the form of setting up email accounts or developing a Web site, you will need to choose a domain name. If you make good use of your on-line presence, your domain name will become as important of an ... read more

Absolute Marketing Group is Officially the Best Place to Intern!

luke — Mon, 22 Feb 2010 21:09:23 +0000

Absolute Marketing Group recently had the honor of being selected as the 2009 Best Place to Intern in North Dakota!

Fargo, N.D. – Encouragement of young workers to build their future in North Dakota has been a focus of many within the state. And, in order to build a ... read more

Small Business Web Sites: The Goals & Basics

luke — Wed, 17 Feb 2010 16:28:34 +0000

At Absolute Marketing Group we design, develop and maintain lots of different types of web sites. Most of the sites that we are involved with are small & medium business web sites.

There are many different things to take into consideration when building a web site for ... read more