Absolute Marketing Group

Bowling for Christmas

Jason Jacobson, Writer — Fri, 20 Jan 2012 21:10:20 +0000

Pins fell. Snow didn’t.

Absolute threw a wrench in the traditional office party, treating all the employees to an evening on the lanes. Sure, there were laughs during the ridiculous and random white elephant gift exchange. And yes, there were some adult beverages served. But the real magic of the evening ... read more

5ives: Ways to Think About Trade Show Banners

Jason Jacobson, Writer — Wed, 18 Jan 2012 14:34:01 +0000

Trade shows are beautiful madness. Amidst the chaos and struggle to stand out, you need signage. What should go on your signs? The flexibility offered by a trade show leaves the door wide open. To help, here are five ways to think about what a trade show banner or sign ... read more

Trade Show Graphics: Know Your Role

Mark Huesman, Creative Director — Wed, 18 Jan 2012 14:28:32 +0000

Trade shows are a unique marketing animal.

Trade shows are one of the few marketing options that will corral you next to your competitors for 12 hours, while an endless supply of potential customers come your way.

Now isn’t the time to hold punches. Be aggressive. In this arena, graphics and traditional ... read more

Direct Mail Marketing: What’s the Big Deal?

Grant Christian — Wed, 18 Jan 2012 14:23:10 +0000

What comes to mind when you think of direct mail marketing? For most of us we see this as an advertising discipline in which marketing communications such as letters, pamphlets, brochures and post cards are sent straight to customers using the postal service. Though this is true, there is a ... read more

Take Advantage of Responsive Web Design

Luke Petterson, Interactive Director — Wed, 14 Dec 2011 20:54:30 +0000

If you haven’t heard about responsive web design, it’s time to start paying attention.

What is it?

Responsive web design is a method of developing a website that allows the site to detect what type of browser the visitor is using or what size browser window the visitor is using, and then:

Morph ... read more

For Easier Copywriting, Think Law and Order

Jason Jacobson, Writer — Wed, 14 Dec 2011 20:47:46 +0000

I’ve been spending my nights watching Law and Order from the beginning of the series (because I’m cool like that). Even with the antiquated wardrobes and technology, it’s easy to see why this show has lasted for so long. The writing is simply phenomenal. As a viewer, you take two journeys ... read more

5ives: Easy-to-Break Habits with Responsive Web Design

Jason Jacobson, Writer — Tue, 13 Dec 2011 20:38:51 +0000

The Web continues to evolve with design in mind. (Hooray.) As designers, or simply web aficionados, we ought to support the advances by changing our thinking when it comes to web design. The prevalence of smartphone browsers and mobile websites spurred the development of responsive web design. It’s up to ... read more

Absolute Gets Festive for Fraser

Jason Jacobson, Writer — Mon, 14 Nov 2011 16:38:42 +0000

It’s the time of year for good cheer and great causes. On November 9, Absolute spruced up a Christmas tree in celebration of Fraser, Ltd.’s Festival of Trees event. This event invites area businesses to decorate artificial trees, which will be delivered to families who otherwise would ... read more

Copywriting and Reading Levels

Jason Jacobson, Writer — Mon, 07 Nov 2011 15:06:47 +0000

I love language. Anyone who’s read my monthly article probably knows this. You also might know that I loathe clichés and empty words as much as I love puns. Recently, I began experimenting with wordplay of a different kind – using the reading level tool in Microsoft Word. The purpose of the tool ... read more

5ives: QR Code Woes and 5 Easy Fixes

Jason Jacobson, Writer — Mon, 07 Nov 2011 14:56:46 +0000

Watch a Chimpanzee Riding on a Segway

QR Codes are everywhere. As the hottest trend in marketing since social media, a lot of people are experimenting with this new technology. Like any experiment, some results work and some blow up in your face. This explosion of QR Codes in Fargo-Moorhead has ... read more