Silver Addy - Collateral Material - Stationary Package
Business Cards, Envelope, Letterheads
Objective – Incorporate the renovated logo into a comprehensive identity package.
Obstacles – Maintaining a cohesive look requires design foresight.
Solution – Absolute Marketing Group created the revamped logo for Blade Security which made the development of these collateral materials easier. Having a set vision allows for the design staff to look ahead to branding outlets. For this particular case, the main graphic element was the “observing eye”. Having this design established, Absolute Marketing’s design specialists could make this symbol the key element through methods of magnification and isolation. Blue and yellow also provided a simple color scheme that could be transferred throughout the process. The end result provides three brand elements for quick recognition, the eye, the colors and the logo itself.
Business Card, Envelope, Letterhead
Objective – Develop an identity package that exudes professional class.
Obstacles – A minimalist logo does not provide enough depth to separate itself visually from other industries.
Solution – Private Wealth Group’s main office is situated in an old Fargo-Moorhead home. This classic home features several aesthetics including hardwood floors, hand carved heirlooms and stained glass. By utilizing the surrounding elegance, Absolute took two core pieces of the house and made them brand elements. The most predominant is the woman in the tree. This carving from a mantle creates the perfect texture. It’s not overbearing but has the intricate detail and overall romantic presence that delivers the luxury feel. Second is the entry way. Generally, photos taken at the place of business can wash out or dilute a company’s image. Here, the magnificence of the Private Wealth office complements that image. In the end, this traditional media package has a very contemporary logo branded into elegance for a sophisticated industry.
Business Cards, Envelopes, Letterhead
Objective – Implement the logo overhaul into cohesive collateral materials.
Obstacles – The cleanliness of the logo needs to transfer to collateral material in a way that provides more branding options.
Solution – The former Vance Construction logo contained soft curves and a wispy typeface. To completely transform the brand in order to suit a male dominant industry, several measures were needed. Rich yellow and black combined with sharp angles managed to satisfy the bulk of the work. Having more freedom in print, Absolute Marketing set a course to add to the strength of the design. To match masculinity with design texture, Absolute’s design team galvanized the look both figuratively and literally. The silver angles represent that notches in a galvanized nail and carry the same color as an iron or zinc coated metal. In the end, Vance Construction received a textured, simple, masculine and clean identity package.
