Gold Addy - Interactive Media - Online
Silver Addy - Interactive Media/Online Newsletter
Objective – Supplement the current campaign and introduce HTML email marketing to the current mailing list subscribers.
Obstacle – Combining a new design theme, a new medium and a kickoff to the season in one email in addition to a special offer and static newsletter information creates a lot of information that needs to condensed and assembled in a legible way.
Solution - Through careful design and template development, Absolute was able to create an award-winning HTML email that was eye-catching and informative. This email reached over 5000 fans and helped keep the Fargo-Moorhead RedHawks the best place for entertainment as voted by city.
Gold Addy - Interactive Media/Online Newsletter
Objective – Integrate an email marketing campaign to be followed up with a direct mail piece utilizing evolving brand standards.
Obstacle – Though owners of a successful restaurant (Santa Lucia), creating a retention program for a new establishment without customers and a limited grand opening budget can be a bit of a challenge.
Solution – Absolute merged several different media to create and build an email list. The majority of items from point of purchase display to baking instructions all encouraged membership to the EClub. EClub cards encouraging signup were even placed in the guest checks at the sister restaurant. For signing up, EClub members received a coupon for a free large pizza in the mail. To enact a retention feature, patrons are encouraged to share their opinions about each menu item on the website santaluciatakenbake.com. Only EClub members have the ability to comment on the site.
Objective – Integrate existing promotions and designs into a targeted email marketing campaign.
Obstacle – By happenstance, Absolute Marketing Group is very male dominated. Though a female handled the technical aspects of the email campaign, the design and writing of the email and all printed materials in the campaign were assigned to a long married designer and a bachelor copywriter. At first glance, the obstacle is obvious.
Solution – Be ourselves. Rather than trying to channel our feminine side or guess what women on their way to the altar would like to hear, we dug deeper to understand the individual who will be viewing the email and print campaign. By focusing on the underlying emotions and needs involved during the course of a wedding instead of the aesthetics of a dress, we could transcend gender barriers and empathize with the person our message spoke to. Today, The Bridal Shop continues to be one of our most valued and committed clients.
Objective: Develop a cost-effective retention measure for top-rated fishing charter, Angling Unlimited located in Sitka, Alaska.
Obstacles: The fishing season requires long hours, hard work and a lot of time on the ocean which means marketing efforts need to be simple to execute and flexible. Waiting until the season is over does not capture the same effect or generate the same memories as timely delivery. Lastly, a remote location with customers all over the world makes direct mail difficult and any other traditional media impossible.
Solution: Email marketing through Absolute Marketing Group’s Connect by Email service overcame every obstacle. Personalized marketing can be written and sent at the leisure of the crew. Since the Internet works without time zones, the email reaches every customer at a time when he or she is online. Finally, email is extremely cost effective as it doesn’t require printing or postage. Perhaps the greatest facet of email marketing is the ability to stay current. The monthly email informs past guests or soon-to-be arrivals of legislation changes, fishing conditions or even a good fish story.
