Good Design without Good Writing is Like Dating a Beautiful Girl with an Annoying Laugh.

Absolute Marketing Group Encourages Professional Writing.

Message matters. Substance matters. Even in a visually driven world, what you say still counts for a lot.  Many people believe they can write good advertising copy. But often times those are the ads that get fast-forwarded on the DVR or cause someone to change the radio station.

Good advertising copy answers two questions:

What’s in it for me?
Why’s that?

When Absolute Marketing Group’s copywriters develop messages, they don’t use words like quality or customer service. It’s not that these words aren’t important parts of a company’s position, but there is so much more to the story than just words that sound like good ad copy.

Answer the question: What’s in it for me?
Great quality.

Answer the question: Great quality?  Why’s that?
Because our company uses the latest technology to produce products that won’t break.

See the difference? Good writing takes the message a step further to tell an audience what’s really beneficial about your company promise.

And that’s just phase one of message development.  Getting the “what you say” portion is important. “How you say it” is equally crucial.

Absolute Marketing Group’s writing staff develops messages that are memorable – for any audience regardless of age, gender or social standing.  We make your products relevant.

Here’s how we do it:

1. Every piece of advertising copy starts with a message. This can be decided by our full service strategy or just a quick conversation between you and our writers.

2. Next, we learn a little bit more about the audience. Who are they? How do they talk? What matters to them?  You don’t talk to your best friend the same way you talk to your grandmother. Your ads and website copy shouldn’t sound generic.

3. Finally, we use the rules of the specific medium to maximize the impact of a message. Billboard messages need to be said in 10 words or less. Website copy should be longer, informative and more specific. Radio copy should sound conversational and use natural phrasing. The list goes on.

We write copy for:

Websites
TV
Radio
Billboards
Print Ads
Brochures
Postcards
Press Releases
Speeches
Slogans
Social Media Posts
Search Engine Optimization (SEO)
Blogs
Testimonial Interviews
And so much more.

Bottom line. If you need words that sell, you need to call Absolute Marketing Group and ask about our writing services.